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Christmas Six Ways

Advertising Creative Design, Design Studio

Mt. Ommaney lets Santa’s reindeer lead the way in a slick campaign.
Current fashion meets Christmas tradition in Mt Ommaney Centre’s holiday 2015 campaign. The Australian mall told shoppers to be “Free to Christmas Shop Your Way,” and featured six customer archetypes to illustrate its sentiment: Blitzen, D[...] Tactics Subscribers Read More...

Ralph Lauren: Happy Holidays from every Angle

Advertising Creative Design, Design Studio

Ralph Lauren demonstrates a keen eye for creating a 3D world.
Ever played Minecraft? Someone on Ralph Lauren's promotional must have because the holiday animation that the fashion label released demonstrates a keen eye for creating a 3D world that sweeps you away like any good visual story. From a monoc[...] Tactics Subscribers Read More...

Castlecourt: Message On Point

Advertising Creative Design, Design Studio

Castlecourt gets consumers to head out to the stores to find a new wardrobe.
This Northern Ireland center and the Ardmore agency know how to collaborate to create a shopping itch that consumers will find difficult not to scratch. The Autumn/Winter 2015 campaign had a very straightforward message for women and families: "[...] Tactics Subscribers Read More...

If You’ve Got Them, Flaunt Them

Advertising Creative Design, Design Studio

Gunwharf Quays finds there is no shame in dropping a few brand names.
When did overtly focusing on a shopping center’s merchandise offering become such a marketing faux pas? Sure, promoters do talk about high-profile brands, as well as their services and ‘retailtainment’ amenities, but sometimes you’ve got[...] Tactics Subscribers Read More...

Around the World of Fashion in Three Films

Advertising Creative Design, Design Studio

Series leads to film festival award nominations for Panzano+Partners.
It's been called the Cannes of the fashion film world, and now the La Jolla International Fashion Film Festival has put the spotlight on Somerset Collection's latest film. Written and directed by David McCarty, partner and executive creative dir[...] Tactics Subscribers Read More...

JLL Takes on Tinder in Love Match

Advertising Creative Design, Design Studio, Viral Advertising

Summer campaign hails the virtues of face-to-face romantic encounters.
Swipe right, swipe left. You know—pardon, have heard of—the Tinder match-making app. Well, JLL thinks there's a better way for people to find a mate: go to the mall and meet potential matches in person. One of the properties it manages, T[...] Tactics Subscribers Read More...

This Mall Fashion Film Will Make You Pause

Advertising Creative Design, Design Studio

Aussie center taps TV star duo as its muses for multi-platform AW16 campaign.
Self-appreciation seems to have turned into a commodity of its own in the retail sector, and Australia’s Macquarie Centre is among its traders. The mall has launched its AW16 campaign, titled Love Yourself, and it's chosen a couple of TV actor[...] Tactics Subscribers Read More...

Square One Targets Luxury Shoppers

Advertising Creative Design, Design Studio

The Canadian mall hopes to cash in on Greater Toronto’s growing niche market.
There's a luxury shopping wave sweeping through some major Canadian retail markets and Square One is hoping to catch it. This past weekend, the Toronto center began to position itself by hosting a media preview of its new luxury shopping wing an[...] Tactics Subscribers Read More...

Harvey Nichols Pushes Hard for Mother’s Day

Advertising Creative Design, Design Studio

UK department store wants customers to get creative this year to spoil mom.
Irreverent, funny, cheeky—the marketers at Harvey Nichols have been called a lot of things. Chances are, people will find a few more adjectives to talk about them again this spring because they've just come out with a campaign to promote Mothe[...] Tactics Subscribers Read More...

Belstaff Releases Falling Up Campaign Film

Advertising Creative Design, Design Studio

Short part of UK label’s ongoing collaboration with brand ambassador, Liv Tyler.
Amelia Earhart made no apologies about pushing the boundaries of physics and society. The spirit of the American pioneer aviatrix and author is at the heart of UK fashion label Belstaff's new campaign film, Falling Up. The short that celebrates [...] Tactics Subscribers Read More...
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