Coyote Beautiful

Advertising Creative Design, Design Studio

Coyote Management’s retro campaign raised retailer awareness of its properties, strengthened its visual branding, and helped Sarasota Square Mall sign major leases.

With a portfolio of just five shopping centers, Coyote Management, L.P. is a relatively small player, but that didn’t stop the company from taking home a MAXI Merit for its corporate leasing support program entitled Coyote Beautiful. To sta[...] Tactics Subscribers Read More...

Life of the City

Advertising Creative Design, Design Studio

Deira City Centre reached a circulation of 30,000 for its two lifestyle magazines. That’s no small feat in a society where direct mail is an unacceptable form of consumer advertising.

There isn’t much room for error in the world of consumer lifestyle magazines. While countless titles fold, a rare few hang on. Deira City Centre (DCC) in Dubai, United Arab Emirates can count itself among the wise. Not only did DCC’s CityLif[...] Tactics Subscribers Read More...

Standing Out From the Ordinary

Advertising Creative Design, Design Studio

Realizing that its market was shifting, Dufferin Mall reached out to young urban singles—who comprised half of its local population, but only 23% of the mall’s shoppers. Its campaign worked: Dufferin’s share of the yuppy market increased by about 30%, or approximately 58,000 visits per month.

When Dufferin Mall in downtown Toronto, Ontario began to see a dramatic change in the demographics of its trade area, it developed a MAXI winning campaign to attract new shoppers. At 45 years old, Dufferin Mall has watched its neighbors come an[...] Tactics Subscribers Read More...

International Focus

Advertising Creative Design, Design Studio

The Mall at Cribbs Causeway commissioned a £1 million (US$1.4 million) multimedia marketing campaign, to portray itself as the ultimate ‘retail therapy’ destination to its core demographic: women around 35. To build on the success of this campaign, the mall then developed another for the holidays.

There’s something about British marketers that makes them produce campaigns that are like no other. They take risks in advertising without batting an eye, which makes for a body of works that are often visually provoking and certainly memorabl[...] Tactics Subscribers Read More...

Life in the Fast Lane

Advertising Creative Design, Design Studio

After finding itself at the intersection of two new freeways, Oakridge Mall mailed out 100,000 postcards to potential customers to let them know it’s in “the neighborhood”.

Last year, Oakridge Mall found itself positioned at the intersection of two new freeways in San Jose, California. To increase awareness in the mall’s tertiary market area when Highways 85 and 87 opened, 100,000 postcards were direct-mailed to [...] Tactics Subscribers Read More...

Merry Moolah

Advertising Creative Design, Design Studio, Sales Promotions & More

Mission Valley Center’s “More Merry, Less Moolah” campaign gave shoppers a reason to visit—and come back another time. Overall, 33,200 more people visited the center during the event period.

Despite its reputation as a major player in the highly competitive San Diego, California, market, ongoing renovations and a depressed Southern California economy demanded a call-to-action at Mission Valley Center. "More Merry, Less Moolah" creat[...] Tactics Subscribers Read More...

Baby Boom

Advertising Creative Design, Amenities, Customer Service, Design Studio, Sales Promotions, Sales Promotions & More, Services

Westmount Shopping Centre’s childcare facility, Let’s Play, gives mothers a chance to enjoy some easy shopping. The return has been outstanding: sales were up $5 million from last year, and mall visits increased by 700,000.

Westmount Shopping Centre's reputation for customer service helped them earn the "Retailer of the Year" award in London, Ontario. Part of that success lies in its Let's Play Childcare facility, with over 500 members. Studies had shown that al[...] Tactics Subscribers Read More...

The Alternate Route

Advertising Creative Design, Design Studio, Sales Promotions, Sales Promotions & More

Beachwood Place bypassed construction traffic with an aggressive awareness campaign that was designed to provide shoppers with alternate access routes. Although 86 percent of shoppers used to come via the under-construction road, sales actually increased seven percent during construction.

Unfortunately, city construction outside a shopping center usually effects center accessibility, as it recently did at Beachwood Place in Beachwood, Ohio. For nine long months, the main road leading to the center was under construction, cutting [...] Tactics Subscribers Read More...

Great White Attack

Advertising Creative Design, Design Studio, Sales Promotions, Sales Promotions & More

Champlain Place made the most of a snowstorm, selling buttons as historical souvenirs and offering discounts for every foot of snow.

Over six feet of snow practically buried the city of Moncton, New Brunswick last February, over a five-day period. To commemorate the occasion, Champlain Place Marketing Director Donna Hayes designed 8000 buttons and sold them as historical souv[...] Tactics Subscribers Read More...

Non-Alcoholic Cheer!

Advertising Creative Design, Community Room, Design Studio

Waterworks Shopping Center spread holiday cheer by sharing non-alcoholic beverage recipes with its community.

This year at Waterworks Shopping Center in Pittsburgh, Pennsylvania, Marketing Director Jacki Muller is tying Thanksgiving and Christmas together in one promotion - Good Cheers For The Holidays at Waterworks Shopping Center. It is a high-profile[...] Tactics Subscribers Read More...