Handle with Care

Advertising Creative Design, Design Studio

Sensory overload is among malls’ challenges when planning signage.

If you’re going to rein in Santa, you better have a darn good reason. Inspiring shoppers to partake in the holiday tradition of gifting despite their economic angst was reason enough for the management team at Canada’s Place Montreal Trust ([...] Tactics Subscribers Read More...

Relevant Advertising

Advertising Creative Design

Fashion retailer Henri Vézina targets businessmen with a clever advertisement.

Even the most stereotypically rigid bean counters might smile at this advertisement that fashion retailer Henri Vézina used to reach its primary target this past holiday season: business men. Created by the Bos advertising agency in Montreal[...] Tactics Subscribers Read More...

Fashion-forward Centers of Montreal

Advertising Creative Design, Design Studio

Cadillac Fairview Centers come together to produce fashion-focused advertising campaign built primarily around outdoor placements.

Your Fashion Centres is a strategic and MAXI winning campaign that brings together four of the largest and most prominent regional shopping centers that Cadillac Fairview (CF) operates in the Greater Montreal area: Galeries d'Anjou, Carrefour La[...] Tactics Subscribers Read More...

Chalk One Up for Back to School

Advertising Creative Design, Design Studio

A notebook, designed to look like a typical teen’s, was the center of Mic Mac Mall’s back-to-school campaign.

A 12-page scribbler (notebook) became the setting of a back-to-school campaign that chalked up a big response for Halifax, Nova Scotia's Mic Mac Mall. Designed to appear like a typical teenager's school notebook, the marketing piece brings to li[...] Tactics Subscribers Read More...

A Magical Peter Pan Christmas

Advertising Creative Design, Design Studio

Thecentre:mk uses Peter Pan’s Never, Never Land as the theme for the centre’s Christmas show.

Thecentre:mk brought a classic tale to life this past December, taking wee visitors and the young at heart back to Never, Never Land and the story of Peter Pan. The spirit of the boy who vowed never to grow up was very present at thecentre:mk[...] Tactics Subscribers Read More...

The Plaza’s PR Ploys

Advertising Creative Design, Design Studio, Sales Promotions & More

The London destination keeps its name in the headlines and its brand top-of-mind with a series of off-beat PR stunts.

The Plaza Shopping Centre on London’s famed Oxford Street is up to its PR tricks again. The centre that turned a few heads when it hosted a naked shopping event for naturists from across the UK two years ago is sustaining its reputation for de[...] Tactics Subscribers Read More...

Not Like the Others

Advertising Creative Design, Design Studio

A cheeky ad campaign was designed to get the message across: The Galleries Victoria (TGV) is “Not Like the Others”.

Shopping centers are often accused of playing too long with the cookie cutter concept; just the same old stores with the same old merchandise. Now, a cheeky new ad campaign, designed to relaunch Ipoh’s The Galleries Victoria as TGV, will ensur[...] Tactics Subscribers Read More...

A Chilling Festival

Advertising Creative Design, Décor Themes, Design Studio

Ice sculptures were the focus of a festival designed to attract shoppers and maximize traffic for the Christmas shopping period at CentrO Oberhausen in Germany.

Ice sculptures were the focus of a festival designed to attract shoppers and maximize visitor flows for the Christmas shopping period at CentrO Oberhausen in Germany. Next to its award winning Christmas Market and its beautiful in-mall decoratio[...] Tactics Subscribers Read More...

Delivering Your Message

Advertising Creative Design, Design Studio

Even when you do nothing, you’re communicating something. When it comes to communications within your mall, the argument still holds. Shoppers are definitely picking up on all sorts of messages being sent—whether you mean to send them or not.

There's a school of thought amongst academic types who study such things that says, "You can't not communicate." No matter what you do, even when you do nothing, you're communicating something. When it comes to communications within your mall, t[...] Tactics Subscribers Read More...

The Great Escape

Advertising Creative Design, Design Studio

Bluewater uses “quiet” advertising to offer its shoppers the gift of travel.

If the world of fashion had to pick a universal symbol, the trusty coat hanger would undoubtedly make the short list, alongside the high heel and the tie. A hanger is practical yet evocative of choice garments worth preserving, and it was the pe[...] Tactics Subscribers Read More...