H&M marketers take a page from the social protest handbook for a multinational guerrilla marketing stunt to introduce its new collection.

Shoppers’ hard-earned pennies go further at CBL malls this holiday season. At least, that’s what the developer’s campaign slogan suggests.

You can’t accuse UCM of false modesty. It chose “Gorgeous” as the key word that would define its latest advertising campaign and underscore the its desired step into the big leagues.

A night on the town is the excuse for a marketing duo to guide shoppers through Barneys New York’s seasonal collection.

Vestsjællandscentret’s fashion/sustainability mashup campaign was just the type that would appeal to eco-sexual male shoppers.

Five Steen & Strøm shopping centers in Norway created one identity and City Cluster branding strategy that focused on urban spirit and aspirational cosmopolitan shopping.

If you don’t actively promote your company as being safety-focused, shoppers just might assume that it’s not.

Texan center can finally celebrate the opening of Anthropologie, which it landed as a tenant thanks in aprt of a Facebook campaign gone viral.

Learn and apply the four video marketing principles that will help your commercial be culturally relevant so it can go viral.

Laurier, a Québec shopping center, proved that TV advertising is far from dead despite what others may think.