Are Your Customers Well Served?

Customer Service, Services

Amenities and services deserve their share of attention when developing your center’s advertising plans, and this is how some marketers have handled the task

America's DDR reminds us that the pursuit of good customer service also applies to retailers. The developer produced a series of videos that showcase small business owners who have realized their entrepreneurial dreams with the support they rece[...] Tactics Subscribers Read More...

One for the Gals

Customer Service, Services

A year after it launched a Men’s Den to keep their male shoppers happy during the holidays, Canada’s PTC is turning its attention to women.

As Pickering Town Centre’s (PTC) promotional video series clearly demonstrates, the Ladies Room isn’t made to help women pass time while their partners run around the mall in search of gifts. It’s there precisely because the ladies are the[...] Tactics Subscribers Read More...

12 Days of Parking

Customer Service, Services, Social Media Campaigns, Technology Lab

Mall of America counts down the days to Christmas with a social media contest to win free day parking and a mall gift card

Last December 13, holiday shopping at Mall of America (MOA) got a whole lot easier. That's when the top tourist destination launched "The 12 Days of Parking," a contest in which MOA reserved a dozen front-row parking spots to give away over the [...] Tactics Subscribers Read More...

On Park Duty

Customer Service, Mall Security, Parking, Services

Public/private partnership has mall volunteers pull shift at their local park for special events in exchange for help with security and parking.

Malls usually count on partner organizations to stretch their promotional budgets and support their events, but Tysons Corner Center is seeing its relationship with Fairfax County Parks & Recreation from a different angle. Volunteers from the[...] Tactics Subscribers Read More...

Got Time to Spare?

Customer Service, Services

Customers who love to shop step up to assist low-mobility visitors for whom a trip to the mall is a little tougher to manage.

Broadway Shopping Centre is hoping that its customers’ response will be a resounding “yes!” The UK mall is seeking escorts who can help people with limited mobility shop. Anyone interested can call in to the Bexleyheath Shopmobility portac[...] Tactics Subscribers Read More...

One for the Boys

Amenities, Customer Service, Services

Mall turns 5,000sq.ft. empty mall shop into the Men’s Den, a drop-off center of sort for those seeking shelter the holiday mayhem.

No matter how hard she tried, the female shopper that the Pickering Town Centre (PTC) concierge found peering through the window of the holiday Men’s Den wasn’t getting her husband’s attention. Sunk into a recliner, he was fully engrossed [...] Tactics Subscribers Read More...

Code Red

Customer Service, Services

Deira City Centre turns into Red Central during community education and disease-prevention event for women.

Dubai’s Deira City Centre (DCC) issued a wakeup call to women last spring with a campaign to raise awareness of the omnipresent threat of heart disease and stroke. Joining the international Go Red for Women initiative, DCC reminded its cust[...] Tactics Subscribers Read More...

Building Sales Is about Building Relationships

Customer Service, Services

These four tips will help you turn customer service and engagement into productivity gains.

Over the past few months, I have been working with clients in eleven countries. All of them have had economic difficulties. Some retailers are looking at the state of the economy and complaining about lost sales, while others are looking at the [...] Tactics Subscribers Read More...

Tap & Pay

Customer Service, Services

After attaching a small sticker, Bank of Montreal customers can pay by tapping their phone—no signature, swipe, or PIN required.

The Bank of Montreal (BMO) is forging ahead with mobile payments with the launch of its Mobile PayPass tag, eliminating customers’ need to carry cash or cards to pay for small purchases. The tag is essentially a small sticker that can be a[...] Tactics Subscribers Read More...

Excess Baggage

Customer Service, Services

Catering to its tourist shoppers, Sawgrass Mills signed Bags to Go Enterprises as a new tenant. Bags to Go allows shoppers to have their purchases checked to the airport, stored securely in a tagged and sealed bag, and even shipped to their final destination.

When Sawgrass Mills signed Bags to Go Enterprises (Bags to Go) as a new tenant, it also furthered its customer service agenda. As the largest outlet center in North America, Sawgrass Mills welcomes 28 million visitors a year to Florida, many of [...] Tactics Subscribers Read More...