Shoppers Take a Load off at Fischapark

The Austrian center has customers’ well-being and shopping efficiency in mind.

You've got a mall full of your favorite shops and the holidays are coming. How do you get through the aisles laden with all those bags? Calling it a day and heading back to your car to go home is not the answer that Fischapark's managers want to[...] Tactics Subscribers Read More...

Centers Launch Shopping Ferry Service

Customer Service, Services

Initiative is part of the greater Hello Sydney! tourism program.

Any shopping center that promotes itself as a destination has to be concerned with matters of accessibility. Visitors to Birkenhead Point Outlet Centre and Harbourside in Sydney, Australia, are spoilt for choice in that regard. Both centers offe[...] Tactics Subscribers Read More...

Laurier to the Mobile Phone Rescue

Customer Service, Services

No more techno tantrums for this Canadian shopping center’s customers.

Remember how we were recently telling you that the best business ideas were the ones that could ease consumers' pain points? Well, Laurier shopping center in Québec city, Canada, has come up with a good one for its mobile-dependent visitors. [...] Tactics Subscribers Read More...

Broadway Christmas Crusader Campaign Focuses on Shopping Pain Points

Customer Service, Services

Australian center’s responsive holiday plan involves people and reindeer characters, not just tech

If you don’t want to hear the answer, don’t ask the question. It’s a pretty simple yet effective rule to follow in marketing. Well Broadway shopping center’s management team did survey consumers, and then built its 2014 Christmas Crusade[...] Tactics Subscribers Read More...

Tabletop Shopping Coming to Neiman Marcus

Customer Service, Services

Retailer’s iLab and T1Visions turn simple furniture into powerful POS station where shoppers can browse products and will one day complete transactions.

The new tables that American retailer Neiman Marcus installed in its Austin, Chicago and Topango department stores’ shoe salons do more than spruce up the interior décor. They’re packed with product information that’s right at shoppers’[...] Tactics Subscribers Read More...

Have Any Picky Gift Pickers?

Customer Service, Services

Robina Town Center’s gift finder goes beyond the basics, and so do we with our own suggestions on how to present your retailers’ top merchandise.

Even with all the talk of personalized marketing, most malls still limit their online gift-finder search terms to the basic “Him”, “Her”, “Kids, “Teens.” Not Robina Town Centre, though. The Australian property hit the magical numbe[...] Tactics Subscribers Read More...

Heeeellllpppp!

Customer Service, Services

Nový Smíchov retains services of outside consultant to hold $5 consultations for its technology-challenged shoppers.

Some people are stressed-out about their fashion faux pas, and others pull out their hair trying to use electronics. Nový Smíchov in Prague, Czech Republic, has solutions for both kinds. In addition to style advisory service packages, shoppers[...] Tactics Subscribers Read More...

Australian Malls Get Postal Traffic

Customer Service, Services

Shoppers use touch-screen kiosks to access their ID-protected customer accounts and open the mall lockers to grab the parcels that they purchased online.

Brookside, Logan Central Plaza and Stafford City are among the centers extracting some benefit from Australians’ love of online shopping. They all house Australia Post 24/7 Parcel Lockers, of which there are more than 140 nationwide. So when c[...] Tactics Subscribers Read More...

MOA Gives Walkers a Purpose

Customer Service, Services

Shoppers stay fit on Mayo Clinic Mile, have options of various walking routes weaving through mega mall.

If anyone can provide credible reasons for people to get active, it’s healthcare professionals. Mall of America (MOA) has partnered with the community outreach team at the Mayo Clinic to create the not-for-profit organization’s namesake mile[...] Tactics Subscribers Read More...

Plaza Las Americas Caters to Deaf Customers

Customer Service, Services

Video relay service and iPad-based remote interpreting service pilot project among initiatives to improve mall experience.

There are nearly 200,000 deaf people on the island of Puerto Rico, and Plaza Las Americas recently launched a couple of tech-based services to improve their shopping experience. The first is the Sorenson Communications video relay service (VR[...] Tactics Subscribers Read More...