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Shopping to the Beat of Their Own Playlist

Services, Technology Lab

Visitors at this French mall now have more control over their sensory experience.
Klépierre's Beaulieu shopping center (Nantes, France) has taken service personalization in a fun new direction. Using the Tshoko music management platform, it is inviting customers to play DJ and contribute to its playlist by adding the music t[...] Tactics Subscribers Read More...

Westfield Offers Custom Label Station to Students

Customer Service, Services

The back-to-school service could be extended beyond books to cover supplies and clothing.
Westfield Helensvale (Australia) is putting its money on the merchandise personalization craze to attract parents eager to outfit their kids before they head back to school. All next week, the crew from Frankly Social will be set up outside the [...] Tactics Subscribers Read More...

A Lexus Comes with Mall Privileges

Customer Service, Services

The perks can be just as sweet for a shopping center as they are for customers.
Car dealerships want to sell vehicles, and shopping centers see plenty of those filling up their parking lots every day. The co-op marketing opportunities are there to be seized and that has led an upscale open-air center in Texas to stretch its[...] Tactics Subscribers Read More...

Do You Offer Heli-drops to Your Mall’s VIPs?

Customer Service, Services

Westfield raises the bar in the luxury retail arena.
Westfield calls it the ultimate VIP journey: A chance to skip the traffic and board a helicopter to head to the mall. The developer is offering the luxury service at two of its California properties—Century City in Los Angeles and UTC in San D[...] Tactics Subscribers Read More...

Podcast for the Haute Fashion Caste

Customer Service, Services

Bayview Village adds one more component to its “Hello, Gorgeous” marketing toolkit.
Bayview Village (BV - Toronto, Canada) has never been shy about its posh positioning. It was really only a matter of time before it debuted on the podcast circuit. After taking on the role of brand curator and ambassador of all things style and [...] Tactics Subscribers Read More...

This Retailer’s Wrapping Paper Is a Gym Towel

Customer Service, Services

You could tone your arms tying the matching ribbon, too.
This is the kind of service every lifestyle shopping center should offer its fitness club VIPs: Reusable wrapping paper whose impression will last well past the holidays and into the get-fit-again season. The marketing strategy is embedded right[...] Tactics Subscribers Read More...

What’s Next: Mall Holiday Fashions for Rent

Customer Service, Services

Temporary service allows customers to go to parties in style without breaking the bank.
The holidays, like the bridal season, come with a familiar dilemma: How do you plan your outfits when you have back-to-back parties, a modest wardrobe, and limited budget? You rent your stylish little number, of course, and some lucky shoppers c[...] Tactics Subscribers Read More...

Are Shoppers Seeking Slower Engagement?

Contributors, Customer Service, Services

Expedience isn’t always the right goal to pursue, retail expert warns.
Engagement and experience are two key words in today’s retail scene. That is, until we are ready to pay. Then we need a quick and efficient process. For some, the ideal world would be to simply walk out of the store and not have to cope with t[...] Tactics Subscribers Read More...

The Mall Concierge Just Got Better

Customer Service, Services

Westfield Sydney is planning to introduce two new services.
How would you like to drop off your dry cleaning at your local mall's concierge desk or valet stop, and pick it up the next day or even right after your shopping spree? Rather indulgent, no? Well that service will soon be available at Westfield [...] Tactics Subscribers Read More...

Mall Sets Up a Germ-free Zone

Customer Service, Services

Santa will have to alter his routine so he and visiting children can stay healthy.
This might be the season to be jolly, but it's also a time for runny noses, sneezes, and coughs. One Canadian mall's management team isn't too keen on the latter, so it's doing something about it. Coquitlam Centre has developed a thorough Ger[...] Tactics Subscribers Read More...
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