Open Concept: Mirvac Woos Mobile Workers

Mirvac’s second work hub trial to begin next week in Queensland.

Hatch is about identifying opportunities to relieve consumer pain points creatively, even if it means disrupting the retail model. Mirvac's innovation program led to the trial of The Third Place work hub at Broadway Sydney. Close to 3,000 bookin[...] Tactics Subscribers Read More...

Need Ambient Music? Try Birdsongs

Amenities, Customer Service

One of the latest compilations to appear on Spotify is a 10-track collaboration between a retail developer, naturalist, and music producer.

There was a time when a tweet only meant one thing: The chirping of a little bird. That's the outdoor auditory experience that a retail developer is offering shoppers this month with a sound strategy that's less focused on the pop charts and mor[...] Tactics Subscribers Read More...

Fickle Spring? There Are Retail Igloos for That

Amenities, Customer Service

The heated and rainproof market shelters can be booked in two-hour slots.

Too hot, too cold, too rainy, too sunny—it's tough for Mother Nature to get the weather right and that can turn steady retail traffic into a mere trickle. Manifesto Market has a solution for that. The central Prague food and culture market int[...] Tactics Subscribers Read More...

A Literature Dispenser? Klépierre Offers One

Customer Service, Services

An online community publishing platform is helping authors find new audiences, even at the mall.

Arcades (Noisy-le-Grand, France) is serving up quick reads along with refreshments from its vending machines. The Klépierre shopping center is the latest in a rapidly growing list of high-traffic places to offer a literary work dispenser from S[...] Tactics Subscribers Read More...

Parking Here Is a No-brainer

Customer Service, Services

Parking customers’ vehicles is just one of the perks that this valet service offers.

The business of helping shoppers get around as painlessly as possible seems to be increasingly tech-based, even in delivering such a people-reliant service as car valet. It's giving customers at a Canadian mall one more reason to visit. Squar[...] Tactics Subscribers Read More...

Shopping to the Beat of Their Own Playlist

Services, Technology Lab

Visitors at this French mall now have more control over their sensory experience.

Klépierre's Beaulieu shopping center (Nantes, France) has taken service personalization in a fun new direction. Using the Tshoko music management platform, it is inviting customers to play DJ and contribute to its playlist by adding the music t[...] Tactics Subscribers Read More...

Westfield Offers Custom Label Station to Students

Customer Service, Services

The back-to-school service could be extended beyond books to cover supplies and clothing.

Westfield Helensvale (Australia) is putting its money on the merchandise personalization craze to attract parents eager to outfit their kids before they head back to school. All next week, the crew from Frankly Social will be set up outside the [...] Tactics Subscribers Read More...

A Lexus Comes with Mall Privileges

Customer Service, Services

The perks can be just as sweet for a shopping center as they are for customers.

Car dealerships want to sell vehicles, and shopping centers see plenty of those filling up their parking lots every day. The co-op marketing opportunities are there to be seized and that has led an upscale open-air center in Texas to stretch its[...] Tactics Subscribers Read More...

Do You Offer Heli-drops to Your Mall’s VIPs?

Customer Service, Services

Westfield raises the bar in the luxury retail arena.

Westfield calls it the ultimate VIP journey: A chance to skip the traffic and board a helicopter to head to the mall. The developer is offering the luxury service at two of its California properties—Century City in Los Angeles and UTC in San D[...] Tactics Subscribers Read More...

Podcast for the Haute Fashion Caste

Customer Service, Services

Bayview Village adds one more component to its “Hello, Gorgeous” marketing toolkit.

Bayview Village (BV - Toronto, Canada) has never been shy about its posh positioning. It was really only a matter of time before it debuted on the podcast circuit. After taking on the role of brand curator and ambassador of all things style and [...] Tactics Subscribers Read More...