From consumer age and household income to their brand preferences and buying habits, shopper information helps marketers gain a clear understanding of their target audience.

There are other awards your center can win than the coveted ICSC MAXI. Dallas Galleria recently won a Retail Advertising Conference (RAC) Award for its ‘A Beautiful Thing’ campaign.

Kids are an economic force themselves, and they can also influence a hefty amount of their family’s spending, too. However, with mom and dad holding the purse strings, you’ll likely have to market to families as well when marketing to youth.

For some malls, Valentine’s Day is just a blip on the radar; for others, it’s a going concern. We look at some of the latter malls’ celebrations and events.

Baby boomers are the largest generation in history, so it’s no surprise that retailers are keen to accommodate them.

We look at some shopper entertainment programs offered by malls after Santa’s arrival.

We examine some marketing strategies for small centers. Although the numbers constantly change, approximately 45,000 of 47,000 malls in the U.S. are small centers on a shoestring budget.

Examining the shopping center industry in Australia, and comparing it with North America’s. Ultimately, it’s not so different no matter where you go.

Without a doubt, the shopping center industry as a whole seized the opportunity to support its neighbors, shoppers and communities after the 9/11 attacks. Shock was quickly redirected into action, and the response – from both people and shopping centers – was overwhelming.

Reviving Main Street: some retailers and developers are seeking to escape urban sprawl, and return to the days when people could gather in a community location, window shop, wave to their neighbors, and generally feel good about the place they’d chosen to live.