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Community Room

A Shot of Style

Community Room, Customer Service, Services

Pacific Centre is attracting fashion lovers with its Style Bar, which presents the latest trends and provide a unique experience for each user.

Apple was first to give its customer service program a bar-style makeover when it introduced its in-store Genius Bar, where shoppers could book appointments with techies. Then Gap opened its Denim Bar to ease customers’ painstaking jeans-fitti[...] Tactics Subscribers Read More...

Campus Calls

Customer Service, Services

Carrefour Rimouski Treats College Students to Door-to-Door Shuttle Service for Quick Shopping Outings

If you’re serious about attracting more students to your mall, show them the same courtesy as you do fashionistas and offer them a ride. Canada’s Carrefour Rimouski is doing it with a student shuttle that runs during the school term. F[...] Tactics Subscribers Read More...

Walk of Fame

Customer Service, Shopping Center Business

Carrefour Rimouski highlights top tenants with mystery shopper program

There’s nothing haphazard about how retailers end up on Carrefour Rimouski’s walk of fame. They have to earn it the hard way, by delivering nothing less than perfection for their customers. Last April, 31 retailers became the first tenant[...] Tactics Subscribers Read More...

Putting Down Roots

Amenities, Community Room, Customer Service, Services, Sustainability

The village at Fairview community garden to provide food for the needy.

The idea of a shopping center being “the third place” has been vigorously challenged in recent years. Consumers seem increasingly unwilling to assign that role, or give so much importance, time and money, to any one location, be it brick-and[...] Tactics Subscribers Read More...

Right this Way, Boys

Customer Service, Food & Beverage, Sales Promotions & More

Brighton Collectibles of Cherry Creek Shopping Center schedules a Men’s Night to assist with holiday shopping.

Brighton Collectibles has men’s backs this holiday shopping season. The store at Cherry Creek Shopping Center in Colorado, USA scheduled a Men’s Night for December 16 from five until nine. The concept: the boys drop by for pizza and refre[...] Tactics Subscribers Read More...

Mall Cover-ups

Customer Service

Umbrella wrapping machines not only prevent slips, but can also promote your brand.

Just when we thought we’d covered all the logo-bearing promotional items known to malls, Strongman Products came up with another one. It’s an umbrella wrapping machine that the UK company says will help prevent spills and falls caused by dri[...] Tactics Subscribers Read More...

Perkonomics: a Way to Build Your Customer Service

Customer Service, Sales Promotions & More

To consumers, simple perks can make a world of difference.

One of the trends in retailing in 2009 is what the Americans call perkonomics. This is where you attract customers during a difficult trading period by offering them a perk, like Ben and Jerry does. The American ice cream retailer has its Free C[...] Tactics Subscribers Read More...

One-stop Dump

Customer Service, Sustainability

Mirrabooka Square transforms a vacant space into a transfer station.

Australia’s Mirrabooka Square has turned one of its vacant in-line spaces into a transfer station where shoppers can drop off their recyclables. The Green Room, as it is called, holds bins for aluminum cans, corks, ring pulls, ink cartridge[...] Tactics Subscribers Read More...

Straight off the Local Vine

Community Room, Customer Service, Food & Beverage, Sustainability

One Nineteen hosts an Organic Farmer’s Market twice weekly.

Proponents of local, seasonal produce are being heard a little louder and clearer in the marketplace these days. Their voices have now joined those of organics champions, as a growing number of consumers are willing to listen to advice regarding[...] Tactics Subscribers Read More...

Angels at the Gate

Customer Service, Services

How some malls are taking holiday services to a new level.

Nice Fit The Harlequin showed some compassion for the denim-challenged last month. May 8 through 24, the UK center ran The Jean Genie service, a brainchild of the BWP Group. The PR and creative agency developed branded Jean Genie pods, whe[...] Tactics Subscribers Read More...

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