Do You Color-Code Your CSR Programs?

A new campaign was launched in the UK to better serve disabled shoppers.

Colors and days of the week make for memorable promotions and community outreach campaigns. Pink October, Cyber Monday, Giving Tuesday, Black Friday, red displays to promote heart disease awareness—any of those ring a bell? There's one more in[...] Tactics Subscribers Read More...

Selfie Lovers Get Their Stage

Amenities, Customer Service

The Selfie Photo Box is an addictive amenity at ECE centers.

Potsdamer Platz Arkaden (Berlin, Germany) and dozens of other ECE Projektmanagement GmbH (ECE) shopping centers across Europe are giving their customers a tech-based experience that taps into two strong trends: Consumers' love of selfies and a g[...] Tactics Subscribers Read More...

Retail Purpose Revisited

Amenities, Community Relations

Indoor and outdoor ancillary space will soon be teeming with little ones.

Dockside Outlet Centre (Dockside • Chatham, UK) has found a taker for its upper-level ancillary space: Sea Shells, which will be trading as Dockside Day Nursery and Pre-School on a 15-year lease. The 325sq.m. (3,500sq.ft.) area will accommodat[...] Tactics Subscribers Read More...

Going Around in Social Circles

Amenities, Customer Service

Broadway Sydney plays the retro entertainment card.

While '80s style shoulder pads have been banned forever, one of the era's popular pastimes endures: Rollerskating. Until the end of the month, shoppers will be able to enjoy it along with a view from Broadway Sydney's rooftop rink. A highlight o[...] Tactics Subscribers Read More...

What’s Next: The Shake Lab

Customer Service

The UK chain is bringing back the community gathering place, but with modern twists.

There's something about mixing dairy products with sweet treats that leads to retail success. Pastry chef Christina Tosi did it with the New York City-based Milk Bar chain of cereal-inspired dessert and bakery joints. Now The Shake Lab is tempti[...] Tactics Subscribers Read More...

Birkenhead Point Taps into Marine Culture

Amenities, Customer Service

Seaside precinct gives local tenants and overnight visitors a few more reasons to linger.

When the Sydney International Boat Show opens next month, Mirvac will be ready to host visitors in fine style for not only shopping at its Birkenhead Point center, but also some R&R at a brand new marina lounge. A five-star destination is how th[...] Tactics Subscribers Read More...

This Isn’t Your Average Office Project

Amenities, Customer Service

Mirvac launches The Third Place for mobile workers.

Mirvac’s mission is to re-imagine urban living, and that includes work. The Australian developer has just introduced The Third Place, a modular co-working office smack in the middle of its Broadway Sydney shopping center. The concept is the la[...] Tactics Subscribers Read More...

intu Visitors Hop while They Shop

Amenities, Customer Service

Happy S-Hopping zones among the new family club’s amenities.

intu has just launched its new family club and that has shoppers literally hopping with joy. The UK developer introduced a "Happy S-Hopping" initiative that allows visitors, whether they are adults or children, to borrow big inflatable branded b[...] Tactics Subscribers Read More...

Green Means Go, Red Means Hold It

Amenities, Customer Service

A mall developer is taking control of restroom traffic management.

Everyone is used to the green/red light traffic system by now. We know to stop when the light is red and to proceed when it's green. You now have the basis of one shopping center developer's new high-tech way to get a handle on restroom traffic.[...] Tactics Subscribers Read More...

It’s Game Time at The Square

Amenities, Customer Service

UK center hopes to capitalize on a growing social and entertainment trend.

The Square Camberley (UK) has launched a new amenity that it hopes will fit right into its consumers' active lifestyles: a permanent ping-pong facility. Launched last week, the Ping Pong Parlour is open to all visitors who might like to drop in [...] Tactics Subscribers Read More...