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Direct Mail Never Deserved to Go Out of Style

Contributors, Sales Promotions & More

Jay Dunn of City Chic Collective gives your fashion marketing plan a reality check.

The new generation of marketers in fashion e-commerce has an irresistible urge—especially with pure e-commerce players—to equate marketing with digital marketing. It’s understandable that the generational shift that happened in their depa[...] Tactics Subscribers Read More...

Why You Must Act Digital Before It’s Too Late

Contributors, Shopping Center Business, Technology Lab

COVID-19 has only stressed the need for meaningful virtual interactions with customers and employees.

Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 pandemic, make it painfully clear that we must prioritize dig[...] Tactics Subscribers Read More...

Recording in 3, 2, 1, Rolling

Contributors, Shopping Center Business

Janine Allen and Janessa Bishop of Kaiser Lachance Communications share their top tips on remote interviews.

With the shift towards more remote work during COVID-19, members of the media are increasingly relying on virtual interviews through platforms such as Skype and Zoom, as well as live or pre-recorded phone interviews to replace the in-person exp[...] Tactics Subscribers Read More...

The Selling Power of Sensory Suggestion

Advertising Creative Design, Contributors, Design Studio

Retail expert, Barry Urquhart reflects on the impact that stimulating consumer senses has on buying habits.

What a wonderful web we (consumers) weave. An insightful statement, a challenge for all those who seek to service consumers, and a task to ensure that motivations, needs, wants, perceptions, and buying habits are recognized and understood. Withi[...] Tactics Subscribers Read More...

Solve Your Retail Data Problems Now

Contributors, Technology Lab

Dataiku’s Pauline Brown shows you how to optimize predictive retail analytics.

In the retail business, big data is poised in the coming years to open up huge opportunities in the way stores, both physical and online, fundamentally operate and serve customers. Given the incredibly small margins, Big Data will also provide m[...] Tactics Subscribers Read More...

Are Shoppers Seeking Slower Engagement?

Contributors, Customer Service, Services

Expedience isn’t always the right goal to pursue, retail expert warns.

Engagement and experience are two key words in today’s retail scene. That is, until we are ready to pay. Then we need a quick and efficient process. For some, the ideal world would be to simply walk out of the store and not have to cope with t[...] Tactics Subscribers Read More...

Strong on Capacity, Short on Capability

Contributors, Technology Lab

Barry Urquhart calls for more infrastructure support for digital commerce.

It’s capability not capacity that matters most. That particularly applies to the digital world. The capacity of its many elements, if and when applied astutely, can be so predictive, targeted, accurate and…boring. Seemingly boundless amou[...] Tactics Subscribers Read More...