Waste Not, Want Not

Kawana Shoppingworld enjoys the first fruits of its sustainable labor.

It's been nearly two years since Kawana Shoppingworld installed its Pulpmaster, an on-site processing system that turns food waste once destined for the landfill into a clean liquid source for organic compost. Now tasting plates of strawberries [...] Tactics Subscribers Read More...

This Is a Worthy Balancing Act

Community Room, Sustainability

Aligning CSR objectives with the realities of a busy shopping environment comes down to dedicated programming.

Wellness, sustainability, and fun are all wrapped into one marketing concept that a shopping center is doing its best to sell to its customers, staff, and tenants: Life is better on two wheels. Actually, "It's Better on a Bicycle" is the prec[...] Tactics Subscribers Read More...

More than CSR Posers: Busy Bees

Community Room, Sustainability

Stephanie Ann Shepherd aka Steph Shep will help champion this mall’s sustainability initiative.

It's diversification time for shopping centers striving to remain in today's retail game. Moonlighting as art curators, style influencers, tech promoters, and more, their marketers are taking on projects beyond the shop floor. This mall team is [...] Tactics Subscribers Read More...

The Broadwalk Is Set for an Eco Easter

Community Room, Sustainability

This UK center will make its Easter celebration a little greener this year.

Children will undoubtedly have chocolate on the brain when they take part in The Broadwalk's upcoming Eco Easter Egg-stravaganza. But as the name of the UK center's event suggests, they and their families will get a whole lot more. On the aftern[...] Tactics Subscribers Read More...

Retailer Takes Green Message to Consumers

Community Room, Sustainability

Outdoor specialist makes everything that’s old (nearly) new again.

The Buy Nothing Day movement has always been a thorn in retailers' sides, encouraging consumers to resist the pressure of holiday shopping, beginning with Black Friday. Without going quite that far, one brand is embracing the notion of counterin[...] Tactics Subscribers Read More...

Green Fridays Aren’t Just About the Sales

Community Room, Sustainability

Ayala Malls rewards its customers for doing the right thing for the planet.

Ayala Malls in The Philippines has just wrapped up a multi-property promotion that encouraged shoppers to opt-out of plastic shopping bags and choose its branded reusable totes instead. Called Green Fridays, it debuted late last May and ran unti[...] Tactics Subscribers Read More...