Woodgrove Centre’s Green Campaign

Sustainability

Woodgrove Centre wants its bags back. As an environmental initiative, shoppers can redeem 30 plastic bags from its retailers in return for an eco-friendly Woodgrove bag, plus some special offers from merchants.

Earth Day was the inspiration for the advertising campaign that Canada’s Woodgrove Centre used last April to celebrate life on Vancouver Island. With some guidance from mall marketing director Nola Dunn, Suburbia Advertising developed a campai[...] Tactics Subscribers Read More...

Natural Capital Gains

Community Room, Sustainability

Macerich’s ‘Give Green Gift Card’ gives shoppers the chance to give a gift that will help the environment.

Macerich is peddling a new product these days: the Give Green Gift Card. Launched in late October of this year, the card was born out of a partnership between the mall developer and American Express (Amex). It gives shoppers an opportunity to ma[...] Tactics Subscribers Read More...

The Greening of Santa

Community Room, Sustainability

Scotland’s Loch Lomond Shores gives Father Christmas an environmentally friendly makeover to match its green theme.

Loch Lomond Shores shopping center in Scotland finely tuned its Christmas program into its regular ongoing concerns about the world environment by presenting shoppers with a Green Santa during the last Holidays. "In response to our very activ[...] Tactics Subscribers Read More...

Fashion Unwrapped

Community Room, Sustainability

Surrey Quays wrapped up 2007 with an event dedicated to style, renewal and Mother Earth.

As shoppers were getting in the swing of holiday shopping last December, Surrey Quays Shopping Centre presented its Christmas gift to customers a little early: an entire day of special events focused on fashion. Dubbed Fashion Unwrapped, the [...] Tactics Subscribers Read More...

Green Tactics: No More Excuses

Community Room, Sustainability

The Glades provided shoppers with a green travel plan, health and transport trivia, and a directory of related information.

Shoppers at The Glades in Bromley, UK, can no longer claim ignorance as a defence for their environmental sins. The shopping centre put together Let’s Work Together, a green travel plan that contains all the information customers need to get a[...] Tactics Subscribers Read More...

Mother Nature’s Holidays

Community Room, Sales Promotions & More, Sustainability

Some shopping centers are using the time when they have their clientele’s full attention—the holiday season—to raise awareness of environmental issues and make the case for a greener form of consumerism.

It’s hard to think of greenhouse gas emissions, the loss of the Nile or the plight of the polar bear when you’re frantically hunting through the shops of your local centre to find a gift for your 14-year-old nephew. A secure and healthy futu[...] Tactics Subscribers Read More...