Keep Pedaling!

Community Room, Sustainability

Customers sweat out their holiday shopping stress as they take turns pedaling to power NorteShopping’s Christmas tree lights.

Shoppers had to pedal very hard to keep NorteShopping’s tree lights on last Christmas. Wanting to focus its customers’ attention on energy conservation and efficiency, the Portuguese mall teamed up with SportZone to create a sustainable tr[...] Tactics Subscribers Read More...

Look Up

Community Room, Sustainability

If you can’t figure out what to do with those unattractive bare walls that lead to your mall’s washrooms or parkade, just turn them into vertical gardens.

French botanist Patrick Blanc (www.VerticalGardenPatrickBlanc) is credited for inventing the concept of vertical gardens, which a growing list of sustainability enthusiasts have embraced, and that includes malls. In collaboration with archite[...] Tactics Subscribers Read More...

Eco-Upgrade

Community Room, Sustainability

Cambridge Centre is planning to retrofit its refrigerated beverage vending machines to make them more environmentally friendly.

Instead of chucking its existing equipment into the landfill and purchasing new units, Canada's Cambridge Centre wants to equip them with VendingMiser units. The units, which cost less than $200, incorporate energy-saving technology into a sm[...] Tactics Subscribers Read More...

The (New) Greenhouse Effect

Community Room, Sustainability

Greenhouse by Joost pop-up café and bar is one of the most innovative and sustainable retail setup in Sydney, Australia.

Innovation is a word that’s thrown around a lot in the retail world, but artist Joost Bakker might have come up with a concept that’s truly worthy of it. His eco-friendly Greenhouse by Joost pop-up café and bar (www.GreenhouseByJoost.com) i[...] Tactics Subscribers Read More...

Putting Down Roots

Amenities, Community Room, Customer Service, Services, Sustainability

The village at Fairview community garden to provide food for the needy.

The idea of a shopping center being “the third place” has been vigorously challenged in recent years. Consumers seem increasingly unwilling to assign that role, or give so much importance, time and money, to any one location, be it brick-and[...] Tactics Subscribers Read More...

Growing Returns

Community Room, Sustainability

Colonial First State Global Asset Management (CFSGAM) introduces Australia’s first biodegradable gift cards.

Colonial First State Global Asset Management (CFSGAM) wasn’t the only company peddling gift cards to shoppers last year. However, it did manage to make its holiday campaign stand out by introducing Australia’s first biodegradable gift cards.[...] Tactics Subscribers Read More...

Budding Creativity

Community Room, Sustainability

City Square Mall organized free Eco Workshops for the shoppers.

City Square Mall has launched a lifestyle program to fit its "Singapore’s First Eco Mall" brand positioning. On the last Sunday of every month, shoppers meet in the B2 Atrium to attend free Eco Workshops that the Singapore Environment Council [...] Tactics Subscribers Read More...

Crunch Credits

Community Room, Sustainability

Recycling will always be a chore, but Envirobank thinks it can make it more compelling with a few retail rewards.

Australia's Envirobank organization has come up with a reverse vending machine (RVM) that collects plastic bottles and beverage cans, and rewards consumers in the process. The RVM accepts the containers, reads their barcode to determine the p[...] Tactics Subscribers Read More...

Spokes People

Community Room, Sustainability

Metrocentre does its part to get kids riding bicycles.

Left to right: Pauline Dillon, Deputy Mayor of Gateshead; Barry Turnbull, general manager of Metrocentre; Alan Barlow, Bike It officer; Celine Duggan, Daniel Sutton and Amy Sanderson, students from Roman Road Primary School Anyone who can cyc[...] Tactics Subscribers Read More...

Squeaky Clean

Sales Promotions, Social Media Campaigns, Sustainability, Technology Lab

Volkswagen’s TDICurious.ca aims to educate consumers about clean diesel and its benefits.

Volkswagen (VW) is one of those brands that have managed to inspire a sub-culture that current customers relish and potential ones aspire to experience. A case in point is the current fancy for the company’s TDI line of clean vehicles, whose n[...] Tactics Subscribers Read More...