Here, Essential Services Include C-19 Pokes

Community Room, Customer Service, Services

This COVID-19 pandemic could be a dress rehearsal for future periodical outbreaks and retail centers can play a role in readying consumers.

Tweed Mall couldn't be more clear about what it believes that its Aussie customers should all be adding to their shopping list: Get vaccinated. The RetPro-managed center in New South Wales is now home to an NSW COVID-19 Vaccination Clinic, righ[...] Tactics Subscribers Read More...

What’s the Deal with Dreary CR Events?

Community Room, Entertainment, Special Events

Community groups are ideal partners to beef up a mall’s post-pandemic event roster.

You can see them from a mall mile away. The makeshift signage, scattered pamphlets, and poorly lit spots—community group installations in shopping centers too often come across as marketing afterthoughts and GLA fillers. They can be so much m[...] Tactics Subscribers Read More...

Mall Gets Creative to Drive Kindness

Charity Partnerships, Community Room, Fundraisers

Danbury Fair’s collaborative project is turning good sentiments into action.

You can't put a price on kindness, but sometimes it takes funds to do some community good. Ben's Bell Project will soon get a financial boost to support its mission of teaching people the real impact that intentional kindness can have and it's [...] Tactics Subscribers Read More...

The Mall Adds Apiary to Sustainability Program

Community Room, Sustainability

Two of the center’s staff members stepped up to become on-site beekeepers.

Tracy Bateman and Tina Hall are retail professionals but, by the end of this year, they'll be able to add beekeeper to the list of skills on their resumes. The business manager and administrator at The Mall Luton (The Mall – UK) volunteered t[...] Tactics Subscribers Read More...

RECon Takeaways: Driving Ancillary Revenue

Community Relations, Shopping Center Business, What's Next Market Focus

This past pandemic year has put community-minded retail marketing in the spotlight.

As the world shut down to deal with COVID-19, retail centers' role as community hubs became paramount. The sharpened focus on non-commercial activities came with its share of financial woes, but it also allowed marketing teams to prove their wo[...] Tactics Subscribers Read More...

Pacific City Joins the #BeHere Campaign

Community Relations, Community Room

Summer reads are on offer for kids at the Huntington Beach destination’s mini-library.

Like sunscreen and flip-flops, a captivating book is always good to have on hand on a trip to the beach. There will be plenty of the latter for local and out-of-town children who visit Pacific City in Huntington Beach, California, this season. [...] Tactics Subscribers Read More...

H&M Makes Room for Tomorrow’s Role Models

Community Relations, Community Room

Its new CSR platform is dedicated to the next generation…of consumers.

Smile or cringe, there is little doubt that H&M's latest CSR endeavor won't leave anyone indifferent. Comprising an online community outreach platform and emotive campaign, including a short by Oscar-nominated director Bryan Buckley, "Role Mode[...] Tactics Subscribers Read More...

Forrest Chase Community on Display

Community Relations, Community Room, Entertainment, Special Events

Public art is the vehicle that the Aussie center chose to celebrate Perth.

This week's visual marketing nod goes to Australia's Forrest Chase shopping center for its "Pieces of Perth" wall. The selfie-ready installation brings visitors up close to some of the city's iconic spots via backdrops—from Cottesloe Beach to[...] Tactics Subscribers Read More...

Mall Guide Cookies: Why Not?

Charity Partnerships, Community Room, Fundraisers

Edibles are the best hooks to get shoppers involved in initiatives that support your F&B tenants and other foodie stops across your city.

We know that food has been one of the strongest retail categories throughout the COVID-19 pandemic, but the trend hasn't benefited all sector businesses. Restaurants, especially small independents, have had their endurance tested while they did[...] Tactics Subscribers Read More...

This Earth Day, Just Press Play

Community Relations, Community Room, Sustainability

ClientEarth and the FRED & FARID agency hope to make their sustainability plea consumers’ next earworm.

Wherever you are and whatever you're up to, there's a playlist to help you sustain the beat of your daily life. Today being Earth Day, nonprofit ClientEarth and the FRED & FARID agency in New York City have a few more tracks to add to your libr[...] Tactics Subscribers Read More...