It's easy to glamorize commercial real estate innovation and view it as the domain of a privileged set. The COVID pandemic, however, has handed everyone in the sector a dose of reality, leaving many retailers unable to keep the lights on and pr[...] Tactics Subscribers Read More...

Edmonton Green (London, UK) is all about proximity retailing. The center's invitation to locals: Visit its 120+ shops, stop by the charity kiosk or community board, and roam an indoor market selling fresh produce "right down your street." Its e[...] Tactics Subscribers Read More...

For a digital giant, Amazon sure has figured out how to insert itself deep into its customers' communities, and it goes well beyond the expansion of its delivery network. In Canada, one of its latest CR plays was to celebrate hometown heroes in[...] Tactics Subscribers Read More...

The old "you are what you eat" adage has turned into "the world is what humankind eats." It's a simplified version of the message that the Meat Your Persona traveling exhibit delivers in the UK, breaking down all the ways in which what people e[...] Tactics Subscribers Read More...

Uncertainty continues to plague the Tokyo 2020 Olympic Summer Games but through all the turmoil, Cadillac Fairview (CF) has been unwavering in its support of Canadian athletes. Known as the Official Home of Team Canada, the mall developer is ra[...] Tactics Subscribers Read More...

Brookfield Place Perth's marketing team would have liked to launch its NAIDOC celebrations on July 4 as planned but had to delay the festivities by a week because of COVID restrictions. However, as it turns out, the new date might end up workin[...] Tactics Subscribers Read More...

It's hard for students to envision a fulfilling future without an education, but they'll need a dose or two of work-life reality to actualize their career dreams. A UK youth competition enables valuable first steps while giving businesses like [...] Tactics Subscribers Read More...

Corporate social responsibility begins with intent and it needs action, especially funding, for its vision to be realized. Brookfield Properties is pumping US$25 million over five years into a mentorship program targeted at aspiring black- and [...] Tactics Subscribers Read More...

The COVID-19 pandemic has been tough on the environment and the world's retailers and malls took a few steps back when they had to pause green initiatives such as banning plastic bags or serving customers drinks in personal reusable mugs. The c[...] Tactics Subscribers Read More...

Implicit in the notion of luxury retailing is indulgence. That's not exactly what we tend to perceive as the ideal state of mind to consider, let alone pursue, sustainability. The team at Lemay architecture firm evidently is of a different opin[...] Tactics Subscribers Read More...