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Spitting Image

Catwalk Shows, Community Room, Entertainment, Special Events, Style Lounge

Over 600 people attended Coventry Mall’s “Mom and Me Look Alike” Mother’s Day contest.

More than 600 people turned up at Coventry Mall in Pottstown, Pennsylvannia for an unusual Mother's Day contest that raised the question of family similarities. It was called the "Mom and Me Look Alike" contest. The event was tied in with a fash[...] Tactics Subscribers Read More...

Drive Takes Top Grade

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Greenbrier Mall’s back-to-school drive became a big event, increasing sales while simultaneously benefiting local parent-teacher associations.

A one-month, back-to-school drive helped to increase sales at Greenbrier Mall in Chesapeake, Virginia. The PTA fund-raising drive was designed to help fund PTA projects that required sound equipment, and computers. It also helped to pay the shop[...] Tactics Subscribers Read More...

My Video Valentine

Charity Partnerships, Community Room, Entertainment, Special Events

Gateway Mall gives shoppers the chance to videotape a personalized message for their Valentine. Some proceeds of the event benefited charity.

Many Valentine's Day enthusiasts in Bismarck, North Dakota opted for the creative approach to surprise their loved ones on February 14 this year. They responded to Gateway Mall's Valentine Video promotion. "We ran 50, 30-second announcements [...] Tactics Subscribers Read More...

It’s in the Can

Community Room, Fundraisers

Eastgate Mall took to the airwaves to bring in traffic—and food for the area’s hungry and homeless.

Eastgate Mall in Chattanooga, Tennessee dominated local airwaves with an exciting advertising campaign, and collected a generous donation for the local food bank — all for less than $1,500. "Our goal was to stretch our advertising budget by[...] Tactics Subscribers Read More...

Garden of Care

Community Room, Fundraisers

Franklin Mills teams up with a local AIDS foundation, netting $6,000 for charity.

One shopping center in Philadelphia, Pennsylvania joined forces with a local AIDS foundation to help raise money for the families of those suffering from AIDS. As part of Franklin Mills Mall's effort to fulfill their commitment to the communi[...] Tactics Subscribers Read More...

Doggie Dash

Community Room, Fundraisers

Everybody and their dog joined in a special half-day event at Shoregate Shopping Center, a strip mall in Cleveland, Ohio.

Everybody and their dog joined in a special half-day event at Shoregate Shopping Center, a strip mall in Cleveland, Ohio. People had three race events to choose from — a doggie dash of 1.5 miles, a 3.1-mile run, and a 1.3 mile walk. The dog[...] Tactics Subscribers Read More...

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