Palm Desert Town Center rose up to help its community and bolster its image after the local school district lost funding. Customers were given a special token for every $10 spent, which were then gathered and returned by local schools. Winning schools were awarded prizes from their wish lists.

Sheppard Centre gave patrons the opportunity to brighten a less-fortunate child’s Christmas. Shoppers could purchase and dress/paint a doll or toy soldier, then donate it via the center. Participants received gift cards as thanks.

Duncan Mall’s small size means community events are an important aspect of marketing. Every year, Duncan Mall helps two local health-related organizations raise money.

Halifax Shopping Centre provides the visually-impaired with shopping guides, who assist with banking, gift selection, clothing and grocery shopping.

Northgate Mall put an interesting spin on Father’s Day: show off dad’s fashion flops from years past, and register him for a chance to win a $500 shopping spree.

Echelon Mall adopted the ‘Teen Board’ program, involving about 30 youth in a variety of workshops, guest lectures, field trips, and more.

Waterworks Shopping Center spread holiday cheer by sharing non-alcoholic beverage recipes with its community.

Four Kravco centers raised money for local schools as part of their sales promotion, “Be Cool Support Sports at Your School”.

A haunted house attraction fulfills Crossroads Mall’s commitment to its community, in addition to generating traffic.

Through its partnership with a radio station, Muncie Mall got people excited for Halloween while raising funds for charity.