Electric Avenue

Riverside Plaza offers trolley service to let shoppers explore the shops at the expanded centre.

Now that Riverside Plaza has completed its redevelopment, consumers in Southern California, USA, have a new destination to discover for shopping, eating, entertainment and social gatherings. And despite the site’s expanded grounds, visitors wo[...] Tactics Subscribers Read More...

Bubbles and The Green Team

Community Room, Sustainability

Telford Shopping Centre invites children to join The Green Team.

Sustainability was front and centre this past Easter at the UK’s Telford Shopping Centre. The marketing plan included an invitation for visiting children to meet Bubbles the Frog and join The Green Team to enjoy green activities ranging from e[...] Tactics Subscribers Read More...

Practice Makes Perfect

Community Room, Sustainability

Mastering the art of sustainability presents as many opportunities as challenges for shopping centres.

Story by Myriam Beaugé The last weekend of November marks an important shift in the operation of European shopping centres. It’s when marketers begin to perform some of their best tricks for consumers in anticipation of the most lucrative [...] Tactics Subscribers Read More...

Encouraging Environmental Sustainability

Community Room, Sustainability

Significant climate change due to increases in global temperature may be seen in as little as ten years. The time to act is now.

If you're still buying into the theory that Global Warming is just an environmentalist's marketing ploy, it's seriously time to rethink your position. In January 2007, hundreds of scientists and researches from the United Nations' Intergovernmen[...] Tactics Subscribers Read More...

One Plus One Equals Tree

Community Room, Sales Promotions & More

Designed to capture the mall’s character, 1+1=TREE helped develop closer ties with the community while enhancing the environment by planting trees locally.

Botany Town Centre in Auckland, New Zealand sits within 40 acres and sports more than 150 stores staged amidst picturesque streets, lanes and piazzas. The mall's selections of conservatories and pavilions have received international awards for a[...] Tactics Subscribers Read More...

Park & Boat

Community Room, Sustainability

Gunwharf Quays gave shoppers a way around traffic congestion: park and take a boat.

Gunwharf Quays is tackling the problem of city centre congestion in Portsmouth, UK, and doing its bit for the environment too. This past summer, the mixed-use development at Portsmouth Harbour enhanced its Park & Ride scheme to set up a Park & B[...] Tactics Subscribers Read More...

St David’s Gets Green Award

Community Room, Sustainability

St David’s Shopping Centre received Green Apple Award for its efforts to reduce the carbon production.

St David’s Shopping Centre in Cardiff, UK, has picked up an International Green Apple Environment Award for its carbon reduction project, which aims to reduce the total carbon production of the centre by 25 percent in five years. To date, t[...] Tactics Subscribers Read More...

Bin It to Win It!

Community Room, Sustainability

Kingdom Shopping Centre encourages shoppers to use the centre’s new recycling bins by holding a competition.

Kingdom Shopping Centre in Glenrothes, Scotland, recently gave its customers a chance to instantly win a £10 (nearly €15) voucher when they participated in the Bin It to Win It competition. The goal was to encourage shoppers to use the cen[...] Tactics Subscribers Read More...

Cool Cash

Community Room, Sustainability

MetroCentre encourages its staff to join the Car Sharing Scheme by giving away gift vouchers.

Scott Goodacre recently drove off with £250 (€372.50) worth of gift vouchers just for joining MetroCentre’s car sharing scheme. The 18-year old, who works as a sales assistant at the UK centre’s O2 store, won the prize after joining the s[...] Tactics Subscribers Read More...

Green Genie

Community Room, Sustainability

The Green Genie campaigns, which the Fareham Borough Council supports, will encompass several initiatives, including competitions, newsletters, and trophies.

This past summer, Fareham Shopping Centre (Fareham) launched Green Genie, a new year-long eco-friendly campaign to encourage shoppers and tenants to take greater care of the environment. Fareham got its customers involved by running a colouri[...] Tactics Subscribers Read More...