An Aussie Bush Christmas

Charity Partnerships, Community Room, Décor Themes, Design Studio, Fundraisers

Kawana Shopping world puts an Australian twist on Yuletide traditions.

Christmas is culturally and visually different depending on where you live on the globe. For shoppers in Australia, the typical media version of a white Christmas just doesn't jive with the realities of Christmas in Australia. That's why the tea[...] Tactics Subscribers Read More...

Fashion Unwrapped

Community Room, Sustainability

Surrey Quays wrapped up 2007 with an event dedicated to style, renewal and Mother Earth.

As shoppers were getting in the swing of holiday shopping last December, Surrey Quays Shopping Centre presented its Christmas gift to customers a little early: an entire day of special events focused on fashion. Dubbed Fashion Unwrapped, the [...] Tactics Subscribers Read More...

Green Tactics: No More Excuses

Community Room, Sustainability

The Glades provided shoppers with a green travel plan, health and transport trivia, and a directory of related information.

Shoppers at The Glades in Bromley, UK, can no longer claim ignorance as a defence for their environmental sins. The shopping centre put together Let’s Work Together, a green travel plan that contains all the information customers need to get a[...] Tactics Subscribers Read More...

The Passion Team

Charity Partnerships, Community Room

Volunteer ICSC delegates offered hands-on help in the cleanup of New Orleans, after Hurricane Katrina.

Passion meant everything when, for the first time ever, more than 300 ICSC delegates to the annual Fall Conference in New Orleans donned hard hats, work boots and other protective gear to lend a hand in the ongoing clean up of post-Katrina New O[...] Tactics Subscribers Read More...

Mother Nature’s Holidays

Community Room, Sales Promotions & More, Sustainability

Some shopping centers are using the time when they have their clientele’s full attention—the holiday season—to raise awareness of environmental issues and make the case for a greener form of consumerism.

It’s hard to think of greenhouse gas emissions, the loss of the Nile or the plight of the polar bear when you’re frantically hunting through the shops of your local centre to find a gift for your 14-year-old nephew. A secure and healthy futu[...] Tactics Subscribers Read More...

Ultimate Girls Night Out

Charity Partnerships, Fundraisers

MetroCentre’s fashion, food and beauty event doubled as a fundraiser for a Newcastle University cancer research project.

October is the United Kingdom's Breast Cancer Awareness Month and MetroCentre in Northeast England has appealed to shoppers to help raise awareness and funds for the Breast Cancer Campaign, the only charity that specializes in funding independen[...] Tactics Subscribers Read More...

Surviving Disaster

Charity Partnerships, Community Room, Fundraisers

Disasters are inevitable. Recovery comes in many ways and malls are uniquely positioned to be conduits for care, concern and financial assistance.

Disasters happen. It's a sad part of life that just can't be avoided. In fact, according to the government run CDC Healthy Aging Program, "By the time American adults have lived through six decades or more, they have probably experienced more th[...] Tactics Subscribers Read More...

Earth Day Boutique

Community Room, Sustainability

Montreal Eaton Centre and the Jour de la Terre (Earth Day) organization set up an environmental shop.

Marketers at Canada’s Montreal Eaton Centre (MEC) showed their green bent when they partnered with the Jour de la Terre (Earth Day) organization to open a unique temporary shop. From 18th to 22nd April, MEC encouraged shoppers to act on behalf[...] Tactics Subscribers Read More...

Christmas Card Drive

Community Room, Sustainability

Beacon Centre, UK, collected Christmas cards for recycling.

This past January, Beacon Centre in North Shields, UK, set up a collection point on the mall for customers to deposit their Christmas cards. The initiative was launched in partnership with Tesco, which took the cards to its distribution depot fo[...] Tactics Subscribers Read More...

Loch Lomond Shores Going Green

Community Room, Customer Service, Sustainability

At Loch Lomond Shores, going green could mean big savings for participating businesses.

Loch Lomond Shores is trying hard to become one of Scotland’s top green tourism destinations. The mixed-use development’s 17 shops, restaurants and visitor attractions have committed to working toward the ‘Green Tourism Business Scheme awa[...] Tactics Subscribers Read More...