The Kids Dig It

Halton Lea Shopping and Tree Appeal team up to deliver and plant trees in schools.

Pupils from Hillview Primary School had no problem getting their hands dirty to plant trees in their own stomping grounds. Knowing that they’d see them grow throughout their time at Hillview, the school’s five youngest children happily pitch[...] Tactics Subscribers Read More...

A Fresh Start

Advertising Creative Design, Community Room

The Commons at Federal Way’s “Bring Back” campaign aims to inspire shoppers to bring back the good times.

The Commons at Federal Way in Washington State, USA has launched a brand new campaign this spring to inspire shoppers to bring back the good times. Simply titled “Bring Back,” the campaign was entirely conceived and designed in-house. Its[...] Tactics Subscribers Read More...

Little Miracles

Charity Partnerships, Community Room

Hilltop Mall, a small American center, finds success through community relations.

While household brands and big-box retailers are grabbing national headlines with their spectacular financial struggles, some small businesses quietly keep chugging along despite the recession. Hilltop Mall is one of them. Managed by Dial Pro[...] Tactics Subscribers Read More...

Free Tickets to the Scottish Premier

Charity Partnerships, Community Room

Braehead Shopping Centre, sponsor of St. Mirren Football Club, paid to send no less than 1,000 children to a Scottish Premier league game.

Young Scottish soccer fans who are dreaming of becoming the next Ronaldinho got a chance to see their local idols in action earlier this month. Glasgow’s Braehead Shopping Centre, which is the St. Mirren Football Club’s main sponsor, paid to[...] Tactics Subscribers Read More...

Red Nose Day at St. John’s Shopping Centre

Charity Partnerships, Community Room, Entertainment

St. John’s Shopping Centre hosted a series of activities to entertain shoppers and encourage them to donate to Comic Relief, an organization dedicated to fighting poverty.

The UK’s St. John’s Shopping Centre (St. John’s) raised £3,250 ($4,850) last month for Comic Relief, an organization dedicated to fighting poverty worldwide. St. John’s hosted a series of activities to entertain shoppers and encourag[...] Tactics Subscribers Read More...

Green Tours

Sustainability

The Shops at Northfield Stapleton isn’t shy about sharing its sustainability accomplishments with shoppers.

Visitors who go on self-guided walking tours at The Shops at Northfield Stapleton in Denver, Colorado will be looking out for more than spring fashions and store sales. They’ll be witnessing the center’s progress in the area of sustainabilit[...] Tactics Subscribers Read More...

Park Royal to Ban Non-biodegradable Plastics

Sustainability

According to Park Royal Shopping Centre, the best way to reduce is not to produce garbage in the first place.

Park Royal Shopping Centre (Park Royal) in West Vancouver, Canada recently kicked off its next sustainability initiative on Earth Day by starting to phase out non-biodegradable plastic bags and adding a soft plastics recycling program throughout[...] Tactics Subscribers Read More...

Bloggers on Board

Community Room, Special Events

Moms have embraced the internet as the ideal tool for research, shopping, and connecting with other moms, and Simon Property Group capitalizes on that.

Motherhood and the Web seem to have been made for each other. Whether they stay at home to raise their kids or juggle a household and a career, moms have embraced the Internet as the ideal tool to conduct research, shop, express themselves and c[...] Tactics Subscribers Read More...

La Isla Bonita

Community Room, Customer Service

Centros Isla learned that gift cards are frowned on in some cultures, and rebranded them to better appeal to its market.

Cohn Marketing got the thumbs up for the work it did on a rebranding initiative for Developers Diversified Realty’s Centros ISLA in Puerto Rico. The agency recently picked up a brand development award at the 2009 rebranding 100 Global Awards ([...] Tactics Subscribers Read More...

Looking out for Furry Friends

Celebrity Appearances, Community Room, Fundraisers

The Gardens Mall raised awareness for a local animal sanctuary with a visit from its Easter Bunny, in addition to sponsoring a Celebrity Dog Wash.

The Gardens Mall took up the animal cause when its bunny stopped by the Safe Harbor Animal Sanctuary recently. The Garden Bunny visited with animals waiting for adoption at the shelter, which was rebuilt after being destroyed in a ravaging fi[...] Tactics Subscribers Read More...