A Mindful Market

Making your next holiday gift market environmentally-friendly.

If you’re planning to host a holiday gift market this year, why not give it a green theme? That’s what a dozen Canadian artisans did last December 7, when they presented their creations at Vancouver’s Cambrian Hall (greenchristmasmarket[...] Tactics Subscribers Read More...

Treading Lightly

Community Room, Sustainability

Marché Central launches a recycling event, its latest in a series of eco-initiatives.

Don’t be fooled into thinking that power centers can’t host special events as effectively as enclosed mall. This past May 14 though 28, Marché Central in Montreal, Canada was able to mobilize more than 2,000 local residents for its “Recyc[...] Tactics Subscribers Read More...

Grounded & Green

Sustainability

Santa goes green, and encourages others to follow suit.

Santa has always been a traditionalist. But last year, he proved that he too could learn new ways, adopting green as his color of choice when he visited St. John’s Shopping Centre in Perth, UK. He surprised holiday shoppers when he arrived [...] Tactics Subscribers Read More...

Dishing Out

Food Court Promotions, Sustainability

Among other eco-friendly initiatives, Oakville Place stocks its food court with restaurant-quality plates, preventing waste generated by the disposable kind.

Whether you order a burger or a tangy stir-fry, the food court experience will feel a little more special at Oakville Place this holiday season. Last month, the Canadian center introduced a new service that enables customers to pick up their own[...] Tactics Subscribers Read More...

Not So Hidden Talent

Charity Partnerships, Fundraisers

A deputy center director and a DJ lace up and hit the ice together for children’s charity.

You have to hand it to Michelle McCabe and Gina McKie. They’ve got guts. Last November 14, East Kilbride Shopping Centre’s (EK) deputy center director and the Clyde 1 DJ laced up and took to the ice to perform a tricky routine alongside inte[...] Tactics Subscribers Read More...

iGiving

Fundraisers, Social Media Campaigns

The Salvation Army makes the most of the web (including social media) when it comes to donations.

The Salvation Army is one of several charitable organizations that are using every online means possible to heighten awareness for their cause and keep donations coming in, despite the global financial crisis. It has its own TV channel on Youtub[...] Tactics Subscribers Read More...

Alive And Teaching

Gift Cards, Seasonal Giveaways, Social Media Campaigns, Sustainability

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers.

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers last year. With the help of Santa’s elves, Holly walked around the California open-air center for a few hou[...] Tactics Subscribers Read More...

Divine Décor Keeps Shoppers’ Spirits High

Décor Themes, Design Studio, Entertainment, Fundraisers

Malls brought a little levity to the 2008 holiday shopping season as they braced for a drop in productivity. Have a look at these awe-inspiring displays.

By the time November 2008 rolled around, retailers had already been forewarned. The holiday shopping season would be a challenging one, perhaps their toughest one yet. Whether in America, Europe, Africa or Asia, the predictions were similar: [...] Tactics Subscribers Read More...

CopShop

Charity Partnerships, Community Room, Gift Cards

Police officers played personal shoppers to children at 20 VIC Management centers across Canada.

There was a noticeable law enforcement presence at Canada’s Lougheed Town Centre on December 17, 2008. That Wednesday, thirty RCMP and South Coast BC Transit Authority Police officers descended upon the place, armed with Christmas wish lists a[...] Tactics Subscribers Read More...

Lighting The Way

Charity Partnerships, Community Room

Macerich partners with the Step Up Women’s Network to wrap more than 50,000 candles, for those who might not have otherwise received a holiday gift.

Some 73 Macerich Company malls could easily have been mistaken for Santa workshops when they hosted a holiday Step Out Step Up event on December 11, 2008. As part of the American developer’s ongoing partnership with the Step Up Women’s Netwo[...] Tactics Subscribers Read More...