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Celebrity Appearances

Diversity at Play

Celebrity Appearances, Community Room

The Glades provides entertainment while supporting its community with an appearance by dance group Diversity.

The Glades in Bromley, UK mixed entertainment with community outreach when it held a special meet-and-greet in Head, its new music and movie store. On November 19, dance group Diversity, this year’s winner of hit TV show “Britain’s Got [...] Tactics Subscribers Read More...

Squeaky Clean

Sales Promotions, Social Media Campaigns, Sustainability, Technology Lab

Volkswagen’s TDICurious.ca aims to educate consumers about clean diesel and its benefits.

Volkswagen (VW) is one of those brands that have managed to inspire a sub-culture that current customers relish and potential ones aspire to experience. A case in point is the current fancy for the company’s TDI line of clean vehicles, whose n[...] Tactics Subscribers Read More...

Step into the Wilderness

Décor Themes, Sustainability

Vaughan Mills seats Santa at an ice-fishing cabin.

An ice-fishing cabin is a non-traditional setting for Santa, but it’s an element of marketing differentiation for Vaughan Mills this holiday season. On November 14, the center re-opened its wilderness cabin in front of Bass Pro and that’s wh[...] Tactics Subscribers Read More...

Teen Recruits

Community Room, Social Media Campaigns

Southlake Town Center knows social media is a two-way street, and makes the most of its presence.

When online, do as the teenagers do. Granted, it’s not a saying. However, it does match the marketing philosophy that malls such as Southlake Town Square (Southlake) have chosen to adopt. To launch its new Teen Advisory Board (TAB), the Texas,[...] Tactics Subscribers Read More...

Meeting Over Coffee

Social Media Campaigns, Sustainability

Nespresso’s Ecolaboration.com demonstrates its focus on sustainability and eco-friendliness.

Nespresso has become somewhat of a YouTube darling thanks to its polished advertising spots starring the likes of George Clooney and John Malkovich. However, the company seems to be putting just as much effort into its CSR strategy, the fruit of[...] Tactics Subscribers Read More...

The Prefab Factor

Leasing, Shopping Center Business, Style Lounge, Sustainability

Melbourne Central experiments with an alternative, eco-friendly temporary retail concept.

When Lulamae decided to use Melbourne Central’s mall environment to promote its fashion brand to Australian holiday shoppers, it had one major requirement: its boutique had to remain on the high street. Breathe Architecture made that seemingly[...] Tactics Subscribers Read More...

The Stuff of Dreams

Community Room, Entertainment, Fundraisers, Sustainability

Pursuing sustainability, Rochdale Exchange achieves two goals in one event.

Rochdale Exchange Shopping Centre (Rochdale) addressed two of its CSR goals with one marketing program when it hosted “A Touch of Green,” a sustainability inspired charity ball for the Make-A-Wish Foundation. Part of the center’s Bee Aw[...] Tactics Subscribers Read More...

Waste Not, Want Not

Décor Themes, Entertainment, Sustainability

Hillsdale Shopping Center keeps its holiday décor project within budget by dusting off some old gems.

California’s Hillsdale Shopping Center (Hillsdale) found itself in a bit of a tight spot earlier this fall. The area that Mervyn’s department store had vacated when it closed down last spring was still empty and, according to marketing direc[...] Tactics Subscribers Read More...

Eye on the Future

Advertising Creative Design, Charity Partnerships, Community Room

A precocious entrepreneur finds his ideal promotional platform in Garden State Plaza’s directory board.

At just 14, Chris Rim can’t get a job in his hometown of Paramus, New Jersey (USA). But Garden State Plaza’s digital ad network is giving him an opportunity to jump-start his business career as an entrepreneur. “I decided to create jobs[...] Tactics Subscribers Read More...

One-stop Dump

Customer Service, Sustainability

Mirrabooka Square transforms a vacant space into a transfer station.

Australia’s Mirrabooka Square has turned one of its vacant in-line spaces into a transfer station where shoppers can drop off their recyclables. The Green Room, as it is called, holds bins for aluminum cans, corks, ring pulls, ink cartridge[...] Tactics Subscribers Read More...

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