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Community Room

The (New) Greenhouse Effect

Community Room, Sustainability

Greenhouse by Joost pop-up café and bar is one of the most innovative and sustainable retail setup in Sydney, Australia.

Innovation is a word that’s thrown around a lot in the retail world, but artist Joost Bakker might have come up with a concept that’s truly worthy of it. His eco-friendly Greenhouse by Joost pop-up café and bar (www.GreenhouseByJoost.com) i[...] Tactics Subscribers Read More...

The Right Fit

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Bower Place and West Edmonton Mall manage to bring out the crowds by hosting events for the whole family.

Emulating the competition has always been a dangerously alluring strategy in marketing, sometimes leading to costly mistakes. It’s even tougher to resist these days when everyone seems to be moving furiously toward digital platforms, threateni[...] Tactics Subscribers Read More...

Putting Down Roots

Amenities, Community Room, Customer Service, Services, Sustainability

The village at Fairview community garden to provide food for the needy.

The idea of a shopping center being “the third place” has been vigorously challenged in recent years. Consumers seem increasingly unwilling to assign that role, or give so much importance, time and money, to any one location, be it brick-and[...] Tactics Subscribers Read More...

Growing Returns

Community Room, Sustainability

Colonial First State Global Asset Management (CFSGAM) introduces Australia’s first biodegradable gift cards.

Colonial First State Global Asset Management (CFSGAM) wasn’t the only company peddling gift cards to shoppers last year. However, it did manage to make its holiday campaign stand out by introducing Australia’s first biodegradable gift cards.[...] Tactics Subscribers Read More...

Budding Creativity

Community Room, Sustainability

City Square Mall organized free Eco Workshops for the shoppers.

City Square Mall has launched a lifestyle program to fit its "Singapore’s First Eco Mall" brand positioning. On the last Sunday of every month, shoppers meet in the B2 Atrium to attend free Eco Workshops that the Singapore Environment Council [...] Tactics Subscribers Read More...

Run, Executives, Run!

Charity Partnerships, Community Room

CENTRAL in Hong Kong celebrates the fifth anniversary of its Rat Race fundraising event in support of mental health organizations.

CB Richard Ellis didn’t mind handing over HK$50,000 ($6,450) to compete in Hongkong Land’s CENTRAL Rat Race. Not only did the company beat all the other corporate teams to win the cup, but it also helped CENTRAL raise HK$2.4 million ($313,47[...] Tactics Subscribers Read More...

Crunch Credits

Community Room, Sustainability

Recycling will always be a chore, but Envirobank thinks it can make it more compelling with a few retail rewards.

Australia's Envirobank organization has come up with a reverse vending machine (RVM) that collects plastic bottles and beverage cans, and rewards consumers in the process. The RVM accepts the containers, reads their barcode to determine the p[...] Tactics Subscribers Read More...

Studio Connections

Charity Partnerships, Community Room

Place Alexis Nihon, SGM and Espace Urbain raise d over $30,000 for charity at their holiday pop-up studio

The Montreal Children’s Hospital Foundation might soon get some new equipment for its Neonatal Intensive Care Unit, thanks to Canada's Place Alexis Nihon and its community partners. Last year, the Canadian mall raised $31,304 for the hospital [...] Tactics Subscribers Read More...

Spokes People

Community Room, Sustainability

Metrocentre does its part to get kids riding bicycles.

Left to right: Pauline Dillon, Deputy Mayor of Gateshead; Barry Turnbull, general manager of Metrocentre; Alan Barlow, Bike It officer; Celine Duggan, Daniel Sutton and Amy Sanderson, students from Roman Road Primary School Anyone who can cyc[...] Tactics Subscribers Read More...

A Mall Personified

Community Room, Style Lounge

Yorkdale seeks out 10 people that personify its style and spirit, and features them in its Spring 2010 campaign.

Shoppers tried hard to release their inner Yorkdale when the Toronto shopping center launched its “Yorkdale Is Me” contest and associated campaign this past September. The marketing program strived to find 10 people who personified Yorkda[...] Tactics Subscribers Read More...

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