Country Club Plaza Maps Out Selfie Spots

Community Relations, Community Room, Décor Themes, Design Studio

The Kansas City center adds to its list of destination backdrops.

Santa and other holiday sets get the lion's share of traffic when it comes to snap-happy shoppers. However, the list of retail properties creating selfie and social media-friendly murals and all sorts of backdrops is growing, which is a good th[...] Tactics Subscribers Read More...

Cominar Backs Children’s Charity Fundraiser

Charity Partnerships, Community Relations, Community Room, Fundraisers

A small donation could lead to big winnings for warm-hearted shoppers.

Air Canada could get an influx of donations for the Passeport de Rêve fundraiser if shoppers answer Cominar's call. The Canadian REIT is supporting the airline's efforts that will benefit Opération Enfant Soleil, a non-profit that raises mone[...] Tactics Subscribers Read More...

Holiday Shoppers Play Dress the Bull

Community Relations, Community Room, Fundraisers

As this fundraiser shows, images can support retail placemaking strategies.

There's no timed dress-up challenge here or hyped-up styling competition. In fact, the activity that Yeti Cards & Gifts by Shelli Graham planned is rather quiet: Sit, grab a pair of scissors, cut out festive miniature apparel and accessories of[...] Tactics Subscribers Read More...

At Ikea, Green Remains the New Black

Community Room, Sales Promotions, Sales Promotions & More, Sustainability

Holiday shoppers’ pledge to the planet comes with a show of loyalty to the Ikea brand, too.

If consumers are as concerned with retailers' ethical governance as they are said to be then Ikea might win its holiday marketing bid. With a twist on an always anticipated promotional classic, the Swedish retailer is running a dual-pronged Gre[...] Tactics Subscribers Read More...

Outreach Program has Shoppers Playing Santa

Charity Partnerships, Community Relations, Community Room

Gift hunters get an opportunity to adopt a senior this holiday season.

Retailers and mall operators are acutely aware of the fact that seniors are more active than ever and form a lucrative market, especially for luxury goods and upscale services. However, if COVID-19 has taught us anything it's that seniors are a[...] Tactics Subscribers Read More...

This Eco-game Is a Platform for Change

Community Room, Sustainability

Playing a game on an all-star hockey team is just one of the CSI’s Ecochallenge prizes.

Nineteen days and counting until the Climate and Sport Initiative (CSI) wraps up its month-long Ecochallenge. With the Canadian government as its title sponsor and a star ambassador in Hayley Wickenheiser, a four-time Olympic gold medalist and [...] Tactics Subscribers Read More...

These Mall Rats Do More than Shop

Amenities, Community Room, Customer Service

Students of all ages are quietly hitting the books at Trinity Leeds.

Much of retail marketing has to do with yanking target consumers away from whatever they're doing and leading them to the nearest store or mall to shop. The promotional team at Trinity Leeds (UK) certainly has its fair share of alluring offers [...] Tactics Subscribers Read More...

A Green Turn for ION Orchard’s Loyalty Scheme

Community Room, Sales Promotions & More, Sustainability

The center’s mobile app is the delivery platform for its latest CSR initiative.

The island of Singapore isn't a place for those who like to test the limits of state authority. Living outside its clearly painted lines has swift consequences. Yet at ION Orchard, it's good behavior that has triggered an immediate response sin[...] Tactics Subscribers Read More...

Beyond Kindness: Serving for Special Needs

Community Relations, Community Room, Customer Service, Special Needs

DEI mandates for malls should include providing full service and retail experience to shoppers with special needs.

Delivering customer services with special needs in mind is a good place to start when building a truly inclusive retail environment, be it IRL or online. ASL interpreting, closed-captioning and enhanced type on websites, and tactile flooring th[...] Tactics Subscribers Read More...

This Walking Club Is for Bookworms

Charity Partnerships, Community Relations, Community Room

Auburn Mall’s partnership with its local city library officially debuts next Monday.

Auburn Mall in Massachusetts, USA, is about to turn the West side of its property into a destination for local families with young children, thanks to a fresh public/private partnership. From a marketer's standpoint, the initiative is a way to [...] Tactics Subscribers Read More...