Abracadabra…

Macy’s donates $1 million to the Make-A-Wish Foundation, helping to grant 55 wishes to critically ill children.

Need a reason to still believe in Santa Claus and the magic of Christmas? Macy’s will give you a million. Last holiday season, the American department store relied on the latest technology to deliver its third annual “Believe” campaign in [...] Tactics Subscribers Read More...

Keeping it Green

Community Room, Sustainability

No electricity required here; this mall’s Christmas lights were powered with pedestrian shopper traffic.

Midsummer Place took energy waste out of the Christmas indulgence equation last year when it erected what was touted as the UK’s first-ever people-powered tree. Working with supplier Pavegen Systems, the center chose a kinetic Norwegian spruce[...] Tactics Subscribers Read More...

A Good Start

Charity Partnerships, Community Room

Setia City Mall hosted a successful first community-outreach holiday event while still under construction.

Setia City Mall (SCM) gave some young visitors in Shah Alam, Malaysia a welcome reprieve from their daily struggles when it hosted a year-end party at the Setia Alam Welcome Center last Christmas for StART, a local charity that provides creative[...] Tactics Subscribers Read More...

Good Enough to Eat

Charity Partnerships, Community Room

CityMall in Dora, Lebanon sweetened the holiday season for several local charities last year, thanks to an original décor centerpiece: a life-size chocolate nativity scene.

Chantilly Chocolatier with its crew of 37 designers and craftsmen took more than 720 hours to build CityMall's “La Crèche en Chocolat” out of 120,000 individually wrapped chocolates that were later donated to charity. Built on a 750sqft [...] Tactics Subscribers Read More...

Heart to Heart

Community Room, Fundraisers

Saving Hearts campaigns raises $70,000 to fund treatments for low-income children suffering from heart disease.

Christmas came early to Salitre Plaza last year. To mark its 15th anniversary, the Bogota shopping center held a fundraiser to help provide medical treatment to 15 low-income children suffering from heart disease. According to Salitre Plaza, [...] Tactics Subscribers Read More...

The Flash Campaign

Charity Partnerships, Community Room

Online shopping club and Heart & Stroke Foundation of Canada jointly run online pop-up store during Heart Month.

There’s something about flash sales that gets consumers excited. Clothing, shoes, getaway deals—whatever. Online retailers are posting their limited-time offers on small inventories and shoppers are snatching them up. Now flash site HomeSav.[...] Tactics Subscribers Read More...

On Common Ground

Charity Partnerships, Community Room

Underprivileged kids from Alexandra Township get a free pair of shoes so they can hit the skatepark with their friends.

Taylor Sturgess likes the scene at the Brightwater Commons Boogaloos Skatepark in Randburg, South Africa. He’d like it even better if more kids from Alexandra Township could enjoy it with him, so he made an appeal on behalf of other youths who[...] Tactics Subscribers Read More...

The Power Of Qee

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Chadstone grosses close to $97 million in sales in one month with high-profile campaign

What do toy bears have to do with L’Oreal Melbourne Fashion Week? Prior to March 2011, the answer coming from shoppers at Australia’s Chadstone-The Fashion Capital probably would have been “uh, nothing?” But that all changed when the cen[...] Tactics Subscribers Read More...

The Pink Shirt Factory

Community Room, Fundraisers

A Metropolis at Metrotown $500 gift card is up for grabs for the shoppers who will design the winning pink T-shirt, and it’s all in support of Kids Help Phone

It isn’t October yet, but Metropolis at Metrotown’s Facebook page has gone pink. The Canadian center joined the fight against bullying and is running an online contest on the social media site to raise funds for Kids Help Phone. Until Feb[...] Tactics Subscribers Read More...

Busy Bees

Community Room, Sustainability

French center expands sustainability program with a new amenity and attraction for green-minded shoppers.

Shoppers are buzzing about a new green feature at France’s Le Millénaire: bees. As part of its sustainability program, the seaside center has partnered with the UNAF (the French National Apiculture Union) to become an official backer of the �[...] Tactics Subscribers Read More...