On Its Way

Australian center sets aggressive recycling targets for its 350 retailers and 12.4 million annual visitors.

By this time next year, Knox Shopping Centre (Knox) should be close to reaching its goal of a 50-percent recycling rate. It’s an ambitious one given that just this past March, that rate was 16 percent. But Knox, Australia’s third largest cen[...] Tactics Subscribers Read More...

DDR Gets Off the Grid

Community Room, Sustainability

DDR pulls the plug on electrical directories at The Shops at Midtown Miami, and opts for solar-powered ones instead.

The mall concept might have been created to suit the needs of car-dependent suburban dwellers, but if you’re in Midtown Miami, Florida, you’ll be chasing shoppers on foot. As the regional GM for DDR, Lenor Ryan knows that pattern well and th[...] Tactics Subscribers Read More...

Great Reads, Good Deeds

Charity Partnerships, Community Room

Better World Books manages more than 350 drop boxes in shopping centers across America, thanks to partnerships with commercial landlords.

If you can spare a couple of stalls in your mall’s parking lot, then you can generate incremental income and do good for the community, too. It’s the business model that Better World Books (BWB) proposes. The social enterprise, which coll[...] Tactics Subscribers Read More...

Charity Begins Online

Charity Partnerships, Community Room

Social enterprise takes advantage of Millennials’ conscious consumerism bent and donates a share of profits to charities that customers choose.

Eyal Lichtmann believes in both the power of consumerism and the spirit of benevolence, and he’s found a way to join the two with an online retailing site that targets Millennials, consumers ages 18 to 30. The founder and CEO of CampusAuction [...] Tactics Subscribers Read More...

Gathering Love

Charity Partnerships, Community Room

Chaoyang iShine City targets young middle-class shoppers to raise animal protection awareness and help find homes for four-legged friends.

Chaoyang iShine City (CIC) didn’t ask too much of its customers when it held its Gathering Love campaign last spring. The Beijing, China regional center just suggested that they consider being vegetarian one day a week for both health and bene[...] Tactics Subscribers Read More...

Green Buzz

Community Room, Sustainability

How would you like to have honeybees as specialty tenants? If you’re unsure then the marketing team from one UK center might be able to chime in with a tip or two.

Last year, Warrington's Golden Square partnered with the British Beekeepers’ Association (BBA) to help reverse a downward trend in the local bee population. They looked at possible locations to house a colony and settled on the center’s roof[...] Tactics Subscribers Read More...

The Big Coat Swap

Charity Partnerships, Community Room

Little Coat Big Coat appeal launched to much fanfare with actress Tina O’Brien calling on mall TV viewers to donate their pre-loved outerwear.

Here’s a trade-in deal that might awaken shoppers’ benevolent side: Manchester Arndale is offering customers 20-percent-off vouchers to swap their unwanted children’s and adult coats for new ones. It’s the UK mall’s way of encouraging [...] Tactics Subscribers Read More...

Meet You in the Garden

Community Room, Fundraisers

Funds to support low-income women to become self-sufficient came partially from a text-to-vote mobile phone contest.

One text equals one dollar for charity. Simple, no? Shoppers in Oak Brook, USA, didn’t need to do much more than that last year to support Oakbrook Center’s “InBloom: A Garden Art Sculpture Event.” Part exhibit part silent auction, th[...] Tactics Subscribers Read More...

Go Green! Flashmob

Community Room, Sustainability

Some 580 green-clad school children swarm Central City to promote environmental stewardship through dance.

Students from Chimney Hill Elementary rehearsed for nearly four months to perfect the dance moves that they performed last spring at Canada’s Central City Shopping Centre. The lunchtime “Go Green!” flashmob they presented that day was thei[...] Tactics Subscribers Read More...

A New Lease on Life

Community Room

Serving prisoners get a second chance and a leg up at Chapelfield Shopping Centre through a private/public partnership with the HMP Norwich correctional facility.

Watching Jonathan helping a shopper buy a gift card at Chapelfield Shopping Centre (Chapelfield), you’d never know that he was a young man inching his way back into normal life. Securing that retail position and the training that went into mea[...] Tactics Subscribers Read More...