Tanger’s Pink Pass or How to Be a Stylish Philanthropist For Just Ten Bucks

$10 mobile passes turn into donations to local breast cancer beneficiaries and the Breast Cancer Research Foundation.

Who says good deeds can only be accomplished painstakingly or require loads of money, for that matter? Tanger Outlets is proving just the opposite with its latest PinkSTYLE campaign. The developer is selling $10 mobile passes that give shoppers [...] Tactics Subscribers Read More...

Sweet Dreams

Community Room, Fundraisers

Snuggled Up, Dayton Mall host fundraiser on-site and online to give bedding to children in need during the holiday season. Visual merchandising support includes rubber bin Christmas tree.

Trisha Baxter will never forget the day she found out that several students in her classroom were sleeping on cold floors. That was back in 2010. The Snuggled Up charity that the Ohio (USA) teacher subsequently founded has since provided bedding[...] Tactics Subscribers Read More...

Montclair Plaza Launches New Community Space

Charity Partnerships, Community Room

Beauty Bus Foundation stylists pop up at the mall to pamper personal and professional caregivers.

Look good; feel better. Yes, it’s a familiar tip shared among socialites and fashionistas. But it’s also a strategy that has earned some cred for giving patients and their caregivers a little extra mental energy and resilience. That’s what[...] Tactics Subscribers Read More...

The Charity Restaurant

Charity Partnerships, Community Room

Restauranteur Brandon Chrostowski pays life forward and gives former inmates a second chance by hiring and training them as cooks, servers, bartenders at his Cleveland institute.

Edwins Restaurant would certainly fall under the specialty-retailing category for which The Shops at Shaker Square has become known. The Cleveland (USA) eatery ‘s mission is to help formerly incarcerated men and women acquire leadership skills[...] Tactics Subscribers Read More...

Bentall Kennedy’s Friendly Feud

Community Room, Fundraisers

Shopping centers battled each other to raise awareness and donations for food banks across Canada.

One delegation temporarily went MIA at a recent ICSC Canadian Convention. Members of Bentall Kennedy’s retail division all slipped out during the 2012 event and took to the streets of Toronto to fundraise for The Daily Bread Food Bank. Split i[...] Tactics Subscribers Read More...

The Beverage Drive

Charity Partnerships, Community Room

Facebook, Twitter at center of retailer’s community campaign that rewarded participants who used their social network connections to promote Cup of Warmth drive.

David’s Tea is hoping to donate 150,000 cups of tea to 15 food banks and other organizations helping people in need across North America. Whenever customers buy a cup of tea at one of its shops between January 15 and 28, the company will donat[...] Tactics Subscribers Read More...

Woodgrove Centre Links Up CSR Initiatives

Community Room, Fundraisers

Green drive keeps recyclables out of the landfills, and supports the breast cancer cause in an original and active way.

Woodgrove Centre might boost its recycling numbers while helping to raise funds for the Nanaimo & District Hospital Foundation (NDHF). This month, the Canadian center will host the Nanaimo Wave Babes Dragon Boat team for a daylong recycling driv[...] Tactics Subscribers Read More...

Kids Get Moving

Community Room, Mall Clubs

Moreno Valley Mall’s revamped kids club takes members away from the center court and into the shops.

Moreno Valley Mall doesn’t capture data yet on the families that attend its monthly events, but it will soon. The California center has just revamped its club program to offer sessions that will encourage kids to be more active physically, men[...] Tactics Subscribers Read More...

Mall of America Becomes Yellow Ribbon Company

Charity Partnerships, Community Room

Mall makes official commitment to service personnel and their families through partnership that will produce such career-oriented initiatives as resume writing workshops and better HR policies.

It’s official; the Mall of America (MOA) has made a business commitment to support military employees and their families as part of its CSR mandate. MOA recently held a proclamation ceremony, becoming the 35th organization to sign on as a Yell[...] Tactics Subscribers Read More...

Manchester Arndale Launches Charity Pop-Up

Charity Partnerships, Community Room

The UK center’s shoppers are the ones stocking the shelves of The Empty Shop. The pop-up concept was based on an idea that originated at Villa Lobos Mall in Brazil.

Bring your own merchandise is Manchester Arndale’s latest pop-up concept. Later this month the UK center will open The Empty Shop, a would-be fashion showroom that has absolutely nothing in it. It will be up to customers to stock it with th[...] Tactics Subscribers Read More...