UNICO Champions Homeless Seniors Cause

Colombian outlet center hosted a 98-hour radiothon to raise awareness and collect donations for a local shelter

As the world’s population ages, concerns over the plight of seniors in need is growing, particularly in urban areas. Getting old with little means is tough enough, so just imagine adding homelessness and all the issues that come with it—from[...] Tactics Subscribers Read More...

Have You Planned Your #Unselfie Campaign Yet?

Community Relations, Community Room

#GivingTuesday is gaining popularity for all the good reasons

Black Friday and Cyber Monday are firmly set on retailers and shopping centers' annual holiday calendars, but another day of the week is gaining popularity: #GivingTuesday. Slated for the first Tuesday of December, it marks a time when individua[...] Tactics Subscribers Read More...

Before Twitter, There Were Pigeons

Community Room, Fundraisers

The Chantry honored the other messaging birds to commemorate the 100th anniversary of WWI

The are some golden rules to bridging generation gaps. Among them are finding a relatable way for people of different ages to communicate, and focusing on a common interest. The Chantry in Andover, UK, applied them both last year when it hosted [...] Tactics Subscribers Read More...

CDC Releases Mall-Walking Guide

Community Room, Mall Clubs

The organization compiles common-sense guidelines, practical examples and sensible considerations for planning your own mall-walking program.

If you've ever considered setting up a mall walking program, or you have one you'd like to get more from, help has come from an unexpected quarter: the Centers for Disease Control and Prevention (CDC). The organization released Mall Walking: [...] Tactics Subscribers Read More...

MACERICH AMONG WORLD GAMES HOSTS

Charity Partnerships, Community Room

The developer’s top Southern California properties are supporting the L.A. Special Olympics World Games by hosting foreign athletes, coaches, and spectators.

If you're a sports fan, keeping up with this summer's big events has to be a challenge. The FIFA Women's World Cup, the Pan Am Games and Parapan Am Games, the Tour de France—there's a lot follow. In the Greater Los Angeles region, though, the [...] Tactics Subscribers Read More...

Pop-Up Plan Opens Doors for Homeless of Melbourne

Charity Partnerships, Community Room

Melbourne Central charity shop reaches out to locals experiencing homelessness.

Homeless of Melbourne had a simple idea to do good in its community this year: the organization wanted to open a pop-up shop that would help the homeless. Shoppers would be able to support other Melburnians by buying first-hand, locally designed[...] Tactics Subscribers Read More...

The Broadwalk Centre Launches Cancer-Prevention Program

Charity Partnerships, Community Room

Image credits: The Broadwalk Centre

UK center plans a series of outreach events aimed at building a healthier community.

Healthy communities make for healthy malls, and this year, The Broadwalk Centre is making that a priority. The shopping center is teaming up with Barnet Public Health Service to help prevent cancer and other diseases in its community, beginni[...] Tactics Subscribers Read More...

Opera Star Makes Cancer Appeal through Mall’s Big Screen

Community Room, Fundraisers

José Carreras shows up to sing for CentrO customers in digital flash-mob performance, as part of a campaign that raised nearly $110 million.

Knock, knock. Who’s there? José Carreras, the world-renowned opera singer who a couple of months ago knocked on the giant Video-Wall in Germany’s CentrO shopping center. That got the attention of shoppers who were sitting in or walking arou[...] Tactics Subscribers Read More...

Coquitlam Centre Bids Shoppers to Join Anti-Bullying Campaign

Charity Partnerships, Community Room

Mall’s online fundraiser will help back I AM SOMEONE Ending Bullying Society’s trial text-messaging service for bullied teens.

One in three adolescent students in Canada has reported being bullied, and Coquitlam Centre is doing something to help alter those statistics. The mall set up The Ultimate Online Auction, a site where shoppers can bid on a variety of products, s[...] Tactics Subscribers Read More...

Eglinton Square OPS Team Gets Creative

Community Room, Sustainability

DIY operations manager brings solar power to redesigned mall charging stations for electronic devices.

Good things can happen when you allow people to step out of their job boxes. That’s how, this past spring, Hector Valenzuela found out that he had talents beyond acting as Eglinton Square’s operations manager. He became a sustainability do-i[...] Tactics Subscribers Read More...