Green Is Beaugrenelle’s Idea of Parisian Chic

Community Room, Sustainability

The French center’s designs on delivering the department store of the 21^st Century means environmental and social sustainability are integral to everything its management team does.

A Parisian retail destination that’s steps from the Eiffel Tower with view to the Seine River is bound to have a certain cachet. Beaugrenelle certainly does with its up-market 15th arrondissement location, chic boutique roster and contemporary[...] Tactics Subscribers Read More...

Melbourne’s GPO Celebrates Its City’s Finest

Community Relations, Community Room

The Australian center cherry picks local residents to profile in a way that connects shoppers to their own community.

Some property owners consider their commercial buildings as landmarks on the retail scene, and market them accordingly. ISPT sees Melbourne’s GPO more like an heirloom, a destination in the heart of the city’s central business district that [...] Tactics Subscribers Read More...

UCM Bags Are on the Move

Charity Partnerships, Community Room

Shoppers could win a brand new tote, backpack or traveling bag in this Canadian mall’s back-to-school promotion.

There are three distinctive bags making their way through Ontario’s Upper Canada Mall (UCM) stores, and they’re being stashed with lots of goodies. A Danier men’s weekend bag, RUDSAK women’s tote, and Herschel backpack for tweens are par[...] Tactics Subscribers Read More...

MilestonePod Releases Upgraded App

Community Room, Mall Clubs

Supporting people’s running habits might teach you a thing or two about their shopping patterns, and help your mall gain their loyalty.

Runners are, generally speaking, creatures of habit. They stick to a certain type of shoes, athletic clothing, hydration pack, and electronic gadgets, not to mention a training schedule. That makes them ideal targets for retail marketers looking[...] Tactics Subscribers Read More...

Ralph Lauren Steps Into Neverland

Charity Partnerships, Community Room

Peter Pan-themed NYC catwalk show and fall collection are tied to Ralph Lauren’s Children’s Literacy Program awareness campaign and fundraiser.

Shoppers with the means to buy designer clothing for their children rarely need an excuse to do so, but Ralph Lauren is giving them one anyway: to help increase the literacy level of future generations. The American fashion house that is known f[...] Tactics Subscribers Read More...

Highcross Leicester Helps Break Down the Stigma Around Disability

Charity Partnerships, Community Room

Image credits: John Coster, CC BY 2.0

The center works with Leicestershire Centre for Integrated Living on a series of summer events to bring its community closer together.

Shopping centers are the hearts of many communities, communities that inevitably include a diverse group of people. This brings with it an opportunity to highlight members that don't often get much attention, an opportunity that Highcross Leices[...] Tactics Subscribers Read More...

Owl Spotting at Bullring Birmingham

Charity Partnerships, Community Room

The Big Hoot exhibit is among a growing list of participatory public art events that Wild in Art brings to communities across the UK.

The UK seems to be prone to giant animal invasions. The latest one has turned Birmingham into the ideal place to spot owls, large colorful ones, all around the city. In fact, Bullring shopping center has made room for four of them as an official[...] Tactics Subscribers Read More...

Sustainable Fashion Day Coming to Prague

Community Room, Sustainability

Image credits: Mercedes-Benz Prague Fashion Week

Mercedes-Benz Prague Fashion Week will give catwalk show lovers a dose of reality as they look for inspiration for their next spring wardrobe.

Seasoned fashion designers and budding stylists are putting the finishing touches to their Spring/Summer 2016 collections ahead of the Mercedes-Benz Prague Fashion Week, to be held August 31 through September 6 in the Czech Republic. As they pre[...] Tactics Subscribers Read More...

Hanging out at the Skype Shack

Community Room, Fundraisers

Overgate’s Skype Shack provides high-tech experience for the visiting children

Overgate reinvented a Christmas ritual in Dundee, UK, last year. Instead of a familiar grotto, the shopping center erected a Skype Shack where visiting children and a couple of friendly elves could communicate with Santa via mobile devices and S[...] Tactics Subscribers Read More...

A Priceless Gift

Charity Partnerships, Community Room

Colombian sister malls join forces with their shoppers to grant local children’s wish for an education

Any given month, a mall somewhere in Colombia is raffling off luxury prizes. It’s become somewhat of a tradition, but two Parque centers in Bogota chose to do something different last holiday season. With growing social disparities, increasing[...] Tactics Subscribers Read More...