Bal Harbour Shops Event Funds Research

Florida center will try to top its over $31-million fundraising record to help find a cure for paralysis.

What does a $45,000 Chopard "Happy Diamonds" watch have to do with medical researchers' quest for a cure for paralysis? You need plenty of cash for both, and Bal Harbour Shops is set on finding some. It enticed VIP guests to bid on that watch, a[...] Tactics Subscribers Read More...

Vicinity Centres Relaunch Aussie Hoops Program

Community Room, Mall Clubs

Children’s basketball fever is about to spread to shopping centers across Australia.

We can already picture the headlines during the 2032 Olympic Summer Games: "Melbourne Basketball Star Learned to Play Thanks to Local Mall." If Vicinity Centres has its way, this may very well become reality. The retail asset manager has teamed [...] Tactics Subscribers Read More...

Mall Shoppers Are Playing It Forward

Charity Partnerships, Community Room

Frasers Centrepoint Malls have their customers swap playtime for donations.

This Year of the Monkey, Frasers Centrepoint Malls is celebrating with a charity event that will take its roving giant ball pool to six centers across Singapore. After a successful introduction to more than 1,000 visitors to Causeway Point in ju[...] Tactics Subscribers Read More...

Mayfair Shoppers Make #PinkShirtPromise

Community Relations, Community Room

Canadian center is on a mission to help end bullying, and it starts with Post-it notes.

The first step in tackling a problem is to talk about it. It’s the approach that Mayfair Shopping Center’s (Mayfair) management team is taking with #PinkShirtPromise, a community outreach campaign to help stop bullying. Through a partnership[...] Tactics Subscribers Read More...

Alhambra Seeks People for Acts of Kindness

Charity Partnerships, Community Room

UK center intends to find worthy candidates in the community via an online search.

Alhambra Shopping Centre is feeling particularly generous this year. It has already planned a full roster of random acts of kindness that it intends to perform all year, just to give local residents of Barnsley, UK, something to smile about and [...] Tactics Subscribers Read More...

Mall Easter Bunny to Host Brunch for Sick Kids

Charity Partnerships, Community Room

Upscale Florida mall plans to offer a new charity-focused twist on Easter celebrations.

Each year, the Ronald MacDonald House Charities of Central Florida (RMHCCF) provides a home away from home to about 1700 families looking to stay close to their critically ill children. The organization already runs two houses in Orlando on the [...] Tactics Subscribers Read More...

Mall of America Broke Guinness World Record

Charity Partnerships, Community Room

Center used empty retail space as a temporary shop to collect and fix 5,512 bikes.

Many hands make light work. It's one of those proverbs that parents often use to convince their kids to pitch in more with house chores. The Mall of America's (MOA) recent Guinness World Record-breaking feat serves as a good case in point. Just [...] Tactics Subscribers Read More...

Judge Set Up Pop-Up Court at Polo Park

Charity Partnerships, Community Room

Winnipeggers were arrested and taken to center court for sentencing and bail hearing.

Polo Park is no stranger to fashion catwalks. However, those orange-clad men and women who paraded into the Canadian mall’s center court on Monday weren’t models, but jailbirds. At 10 a.m., those chained-up Winnipeggers started arriving w[...] Tactics Subscribers Read More...

Manchester Arndale Adds Empty Shop Space

Charity Partnerships, Community Room

UK center hopes to raise funds for the homeless with new twist on award-winning outreach program.

While retailers across Greater Manchester are kicking their New Year fashion campaigns into high gear and urging consumers to refresh their wardrobes, some 600,000 people are living in poverty in the northern England region. For the latter, find[...] Tactics Subscribers Read More...

This Mall Carpark Can Power 170 Homes

Development News, Shopping Center Business, Sustainability

The Pines Elanora’s apparent New Year’s resolution is to make sustainability a central part of its CSR mandate.

The Pines Elanora is already known as a community hub for local residents seeking everyday staples and a place to spend time with their families. It has now also become one of Australia’s largest solar power generators. The Gold Coast shopping[...] Tactics Subscribers Read More...