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Community Room

Kids Discover Languages at a Mall Clubhouse

Community Room, Mall Clubs

Short Pump Pals turns kids into curious citizens of the world for a day.

Today's children are often described as being born wired for technology. The same could be said for their adaptability to other languages and cultures. A lot of that comes down to opportunities like the one that Short Pump Town Center provided e[...] Tactics Subscribers Read More...

The Arts Initiative Lives at the Fashion Outlets

Community Relations, Community Room

Public art from nationally and internationally recognized artists is exhibited at the mall.

Arthur Weiner has never believed that mall art meant B-grade art. In fact, the chair of AWE Talisman has been a proponent of exactly the opposite and founded The Arts Initiative to prove his point. "The Arts Initiative hopes to bring change t[...] Tactics Subscribers Read More...

LV Makes Social Promise to UNICEF

Charity Partnerships, Community Room

Louis Vuitton’s celebrity followers entice the public to pledge support to the nonprofit.

Who would dare challenge the sacred code of the pinky swear? We know it sounds like something best left for schoolyard rituals, but the universality of it and the memories it evokes are enough to make it the central concept in Louis Vuitton's cu[...] Tactics Subscribers Read More...

SouthBay Pavilion Helps #CoolKidsSave

Community Room, Mall Clubs

California center brings big financial concepts to children’s level.

April 16 is International Children's Day, which also happens to fall during Financial Literacy Month. SouthBay Pavilion will be honoring both when it hosts its second annual Cool Kids Save event. This year, the California center partnered wit[...] Tactics Subscribers Read More...

Rescue Dogs Find Homes at BTC

Charity Partnerships, Community Room

“Death row” dogs get one last chance to escape euthanasia at Botany Town Centre.

It's easy to fall in love with a puppy. The fascination wears off, though, after months or mere weeks of feeding the growing puppy, walking it, training it, and picking up after it, pushing some dog owners to abandon their pets at shelters. Many[...] Tactics Subscribers Read More...

Westfield Shoppers Help Create Upcycle Art

Community Room, Sustainability

Westfield Horton Plaza’s customers are turning plastic into a collaborative public work.

Have you ever heard of plarn? It's a way to creatively reuse plastic bags by turning them into yarn to make craft projects like little coin purses, bracelets, wall art, and baskets. If you're already thinking of green mall workshops, then you're[...] Tactics Subscribers Read More...

313@Somerset Holds Green Fashion Swap

Community Room, Sustainability

Female customers will exchange their unwanted apparel for tickets to use on Swap Day.

Come in and spend nothing. It's an unusual marketing pitch for a shopping center, but that will be 313@somerset's call to action this coming March 19 when it will hold its Swap Day. The event is for women only (age 18 or older) and will give par[...] Tactics Subscribers Read More...

Malls, Retailers Celebrate International Women’s Day

Community Relations, Community Room

From educational to militant to fun—shopping destinations around the world find their own way to show their solidarity for women.

If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just [...] Tactics Subscribers Read More...

Celebrity Charity Shop Pops Up in Uxbridge

Charity Partnerships, Community Room

Cardiac Risk in the Young (CRY) raised money at the UK mall to help prevent premature deaths due to undiagnosed conditions.

Pixie Lott has more fashions in her closet than the average gal. As a singer and actress, the 25-year-old Brit is used to frequent wardrobe changes. Last month, she cleared a few of her clothing and accessories out and donated them to intu Uxbri[...] Tactics Subscribers Read More...

Taraunga Mall to Offer E-Vehicle Fast Charger

Community Room, Sustainability

Bayfair shopping partnered with Powerco and Charget Net NZ on the user-pay system.

Offering free services is one way to encourage shoppers to develop environmentally friendly habits. You need to think beyond that, though, if you want to fully join the green economy. That's what Bayfair shopping center in Taraunga, New Zealand,[...] Tactics Subscribers Read More...

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