The Mall Paints the Town Pink

Shoppers pitched in to help create the UK center’s flamingo-themed parade float.

Pink Flamingos? No, this isn't Florida but a city in the UK. Locals had The Mall Luton and themselves to thank for that as they recently watched the shopping center's giant flamingo-themed float go by in the parade that marked the 40th anniversa[...] Tactics Subscribers Read More...

Mall Donation Fills School Funding Gap

Community Relations, Community Room

The Broadwalk Centre strengthens support to local Edgeware Primary School

Children walking to school is becoming a rare sight on UK streets, but one charity is hoping to reverse the trend. With numbers having nearly halved over the past four decades, Living Streets is on a mission to get kids walking more and The Broa[...] Tactics Subscribers Read More...

This Mall Is Promoting Plant Life Balance

Community Relations, Community Room

Rundle Mall has just wrapped up the inaugural Living Colour Festival.

Don't feel too bad if you're not sure exactly what plant life balance is. We already know about the importance of work/life balance, but this is different. It refers to the need for people to prioritize their mental health and overall well-being[...] Tactics Subscribers Read More...

London Mall Carves Reading Nooks in Trees

Community Relations, Community Room

Liverpool One has turned itself into a temporary meeting spot for literary buffs.

At the start of a new fashion season, the question that malls tend to ask their shoppers most is, "What are you wearing?" At Liverpool One, though, the question on everyone's mind these days is, "What are you reading?" The London, UK, center is [...] Tactics Subscribers Read More...

Center Draws Green-Thumbed Shoppers

Community Room, Sustainability

Summerville’s Assembly Row called on Green City Growers to share expert advice.

Home cooks living in Summerville, USA, have two ways of getting fresh herbs: they can buy them at the grocery store or grow their own at Assembly Row. To celebrate May Day, the center will unveil its community garden and launch a monthly Assembl[...] Tactics Subscribers Read More...

Kids to Give Rubbish Bins A New Look

Community Room, Sustainability

UK center calls on local school children to spruce up its green bins.

The Mall Wood Green has a plan to make kids and young teenagers care more about protecting their environment. To do it, the UK center is focusing on trash and asking local students to help redesign its collection bins. It won't make the waste di[...] Tactics Subscribers Read More...

H&M Swaps 30% Discounts for Old Garments

Community Room, Sustainability

The retail giant hopes to collect 1,000 tonnes of unwanted fashions in one week.

Fast-fashion giant H&M is putting its money where its proverbial mouth is during its World Recycle Week. The retailer has dedicated an entire section of its U.S. website to the sustainability movement, and it promises to foot a 30-percent discou[...] Tactics Subscribers Read More...

Kiwi Mall Seeks Paper Airplane Geniuses

Community Relations, Community Room

Bayfair Shopping Centre teams up with the Young Innovator Awards organization.

It doesn't take a rocket scientist to make a paper plane, even a decent one. But to make a truly great one apparently does take superior skills, and school children are getting a chance to test their abilities at New Zealand's Bayfair Shopping C[...] Tactics Subscribers Read More...

Bloggers Feast at Farm-to-Table Banquet

Community Room, Sustainability

Celebrity chefs turn Toowong Village’s common area into a dining hall for bloggers and media VIPs.

A banquet table, a three-course meal, and the perfect wine pairings: does that sound like your last mall lunch experience? We didn't think so. It's probably over the top even for business types who regularly take clients out for "liquid lunches.[...] Tactics Subscribers Read More...

Kings Plaza Recycles the Runway

Community Room, Sustainability

New York shopping center among partner venues for Fashion Week Brooklyn.

The dresses that Kings Plaza in New York City intends to present on its stage this upcoming Earth Day (April 22) have no chances of ever being labeled as fast fashion. They're made out of trash, so good luck getting them from the catwalk to reta[...] Tactics Subscribers Read More...