Noosa Civic Creates Magic for Sick Kids

Australian hopes to help grant wishes with a school holiday event.

Children's wishes, big and small, are about to be granted next week when Noosa Civic shopping center opens its synthetic ice rink to the public. A highlight of its school holiday activity roster, the rink and accompanying snow machine will deliv[...] Tactics Subscribers Read More...

Fashion Store Runs ‘Not for Sale’ Campaign

Community Room, Fundraisers

Roseannah at Orchard Square uses its platform to help victims of human trafficking.

There's a lot that mall shoppers can expect to get out of a 'Fashion, Style, and Culture' show. Learning about the perils and devastating impact of human trafficking is probably not the first thing that came to mind for those who attended the ev[...] Tactics Subscribers Read More...

150 Kids Spend the Night at The Mall

Community Relations, Community Room

Those attending this big sleepover event had fun, but also learned lifesaving skills.

Boy scouts, girl guides, and fire cadets got busy honing their already above-average life skills last weekend at The Mall Luton's Giant Sleepover event. More than 150 of them descended upon the UK shopping center to work alongside members of Bed[...] Tactics Subscribers Read More...

Fathers Honored at NorthPark Center

Community Relations, Community Room

Texas mall hosts temporary exhibit celebrating 41st edition of annual awards.

When parents and their children visit NorthPark Center this coming weekend, they'll have one last chance to take in an exhibition that connects them to their community: the Father of the Year Awards photo gallery. Now celebrating its 41st editio[...] Tactics Subscribers Read More...

A Walk in An Autistic Shopper’s Shoes

Charity Partnerships, Community Room

intu Trafford Centre partners with the NAS to launch an educational VR experience.

There aren't too many shopping centers that would qualify their experience as a nightmare for any customer. intu Trafford Centre is, however, owning up to what is a reality for its autistic visitors. Even more surprising, the UK mall is sharing [...] Tactics Subscribers Read More...

Retailers See Homeless As Prime Customers

Community Relations, Community Room

A French shop owners’ association holds donation promotions and events.

At first glance, the icons that one can spot in the windows of shops lining the streets in and around the 11th arrondissement in Paris could be mistaken for tourist signs. A public phone, a water faucet and glass, a mobile, some speech bubbles�[...] Tactics Subscribers Read More...

This Public Artwork Has Over 3,500 Images

Community Relations, Community Room

Collaborative art project earned Royal Victoria Place a marketing award.

Royal Victoria Place's (RVP) owners are currently polling the community and dreaming up redevelopment plans that might bring a state-of-the-art rooftop cinema to the UK property. But when it recently came time to celebrate the center's 21st birt[...] Tactics Subscribers Read More...

Facebook Community Pride Campaign Loosens Stockland Shoppers’ Purse Strings

Community Relations, Community Room

Stockland Hervey Bay created a Facebook competition and asked residents to submit images that they felt captured the essence of their community.

Have you ever looked at a community-focused retail campaign and thought, “Nice pics, but this seems a little contrived?” Probably, and likely so have consumers. The real deal always trumps substitutes, and that’s why Stockland Hervey Bay w[...] Tactics Subscribers Read More...

Art for All at Westfield Palm Desert

Community Relations, Community Room

Partnership with CVAS opens mall doors to visual artists, musicians, emerging retail brands, and more.

Self-expression isn't the exclusive privilege of artists whose works make it into major galleries. It belongs to anyone who dares to do it. Residents of Palm Desert, California, are lucky enough to have a permanent space that can spark and suppo[...] Tactics Subscribers Read More...

Mini Medics to the Mall Rescue

Community Relations, Community Room

Little Lifesaver Education Victoria takes its emergency response workshop to Bendigo Marketplace.

Ask eight-year-old children to load some game apps on your mobile phone and they'll do it in a jiffy. Ask them to tend to a friend's bleeding finger and they might not be so competent. Australia's Bendigo Marketplace and Little Lifesaver Educati[...] Tactics Subscribers Read More...