Eating It Up

Charity Partnerships, Community Room

Artists Karl Unnasch and Jon Taylor delivered another feast for the eyes and community rally point with their “Well-Seasoned Greetings” tree at Downtown Silver Spring.

Holiday trees often serve as mechanisms for retail-based charity fundraisers and drives. The typical strategy is for shopping center marketers to join forces with corporate partners and media outlets. Each group takes on the challenge of decora[...] Tactics Subscribers Read More...

The Big Christmas Takeover

Community Relations, Community Room

Arena Centar and 50 Croatian artists bring smiles to sick children and local elderly residents, thanks to a socially minded anniversary campaign finale.

Arena Centar took the high road last holiday season to cap off its fifth anniversary year with a campaign that proved that social mindfulness could sell, even amidst retail frenzy. Linking commissioned art with leisure, entertainment, and a comm[...] Tactics Subscribers Read More...

GIFTR: Get Social for a Cause

Charity Partnerships, Community Room

GIFTR helps find perfect gift in exchange for social media endorsement.

GIFTR, the online personal gift registry manager, had a proposition for the Galleria's shoppers in West Australia last year: get help finding the perfect gift for everyone on their list in exchange for social media endorsement. For every social [...] Tactics Subscribers Read More...

Adopt-A-Teen Gift Cards Sell Out

Community Room, Fundraisers

Outreach initiative helped to make the holidays brighter for youths in need.

If you want to give yourself an extra marketing challenge, organize a fundraiser during the holiday season. It’s when consumers are in the spirit of giving, but also when they’re most solicited for donations. The Adopt-A-Teen non-profit mana[...] Tactics Subscribers Read More...

SM Supermalls: SM Christmas Bears Of Joy

Charity Partnerships, Community Room

SM Supermalls ran SM Christmas Bears of Joy drive to share some Christmas cheer with underprivileged children.

Shoppers had a chance to share some Christmas cheer with underprivileged children in communities across the Philippines last year when SM Supermalls ran its SM Christmas Bears of Joy drive. From November 6 through December 31, they could buy two[...] Tactics Subscribers Read More...

H&M: The Gift That Gives Back

Charity Partnerships, Community Room

H&M is slowly but surely pulling away with its socially conscious endeavors.

You could say that H&M, GAP and Joe Fresh are in a dead heat when it comes to creating those upbeat, slick and fun holiday ads that become musical interludes during what is a heavy-loaded promotional season. However, H&M is slowly but surely pul[...] Tactics Subscribers Read More...

Slices of Life

Community Relations, Community Room

Morgan Quarter let its shoppers do the storytelling in its MQ Memories documentary series.

Graham Gaskin remembers the childhood he spent in Morgan Quarter as if it were yesterday. From 1933 until 1958, he lived with his family in a three-room apartment on the top floor of one of the Cardiff (UK) shopping center’s two historic Arcad[...] Tactics Subscribers Read More...

Retail District’s Newest Attraction Is an Office

Community Relations, Community Room

Outbox has cooped-up office workers escaping to Downtown Silver Spring.

It's enclosed but outdoors, playful yet meant for work: Downtown Silver Spring's (DTSS) new Outbox community office is what retail disruption is all about. Presented by Adventist HealthCare, it's a space that local office workers can use wheneve[...] Tactics Subscribers Read More...

Primark to Open at Redeveloped Marketgate

Community Relations, Community Room

UK shopping center marks the end of its construction work with a time capsule.

Lynn Ison and the rest of Marketgate Shopping Centre's management team might not be around to see the effects of their latest community relations initiative. The center manager recently hosted the Mayor of Lancaster (UK), Cllr Robert Redfern, fo[...] Tactics Subscribers Read More...

How Far Would You Run for Charity?

Community Room, Fundraisers

The Shops at Liberty Place’s Treadmill Challenge a lifeline for homeless residents.

The collective distance was over 200 miles for customers who participated in The Shops at Liberty Place's Treadmill Challenge last month. In so doing, they raised nearly $10,000 for charity. Sweat Fitness presented the June 1 event that trans[...] Tactics Subscribers Read More...