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Community Relations

Broadway Plaza Scales Up

Community Relations, Community Room

Macerich was recording $700 per sq. ft. in sales at Broadway Plaza when it decided that a major redevelopment was in order. Giving its affluent clientele in San Francisco's East Bay area more of everything—stores, amenities, a sustainable envi[...] Tactics Subscribers Read More...

Are Your Shoppers Cross-Booking Yet?

Community Relations, Community Room

The cross-booking craze has hit shoppers at Rives d'Arcins in France's Greater Bordeaux area. Given that the center is an eco-friendly project on the Garonne riverbank, we can well imagine that it is an ideal spot to find a bench and lose onesel[...] Tactics Subscribers Read More...

Social Media Peeps Lead to Meals for Kids

Charity Partnerships, Community Room

Devonshire Mall is trying out a two-pronged initiative to help children in need in its area. The Ontario, Canada, center is asking its shoppers to both visit in person and turn to their social networks to support its cause during Back to School.[...] Tactics Subscribers Read More...

These Students’ Work Life Starts at The Mall

Charity Partnerships, Community Room

The Mall Wood Green and the National Citizen Service (NCS) renewed their partnership earlier this summer to run The Challenge, a vocational program that gave youths ages 15 through 17 a taste of real-life work. More than 60 students from the Har[...] Tactics Subscribers Read More...

Marlands Doubles Up Community Efforts

Community Relations, Community Room

The Marlands management team hasn't spent too much time patting itself on the back for 25 years of successful trading. Instead, to celebrate the center's anniversary, they decided to put the spotlight on shoppers and the local community. At t[...] Tactics Subscribers Read More...
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