About Us Contact Us Back Issues Region Advertise Editorial Submissions Subscribe Directory Mall Media Gateway

Banner

The Global Online News Source for Shopping Centers

 

 

Follow us on:

Community Room

The Big Gift Card Swap

Community Room, Fundraisers

Shoppers to exchange their unused gift cards for new mall ones.
How much money do you have stashed in unused gift cards? Maybe $18 here or $37 there; it all adds up. One mall is asking it shoppers to turn those balances into charitable donations. Beginning January 16, Canada's Tsawwassen Mills will be hos[...] Tactics Subscribers Read More...

A Holiday Labor of Love

Charity Partnerships, Community Room

Mall shoppers secure donations for foundation helping sick kids and their families.
From the Pont des Arts over the Seine river in Paris to the Great Wall of China in Beijing—the ritual of hanging love padlocks to fixtures to symbolize the commitment of sweethearts to each other has spread to every corner of the globe. At one[...] Tactics Subscribers Read More...

Starwood Retail to Consumers: Shop Local

Community Relations, Community Room

Mall goes head-to-head with neighborhood shops in bid to win over holiday gift buyers.
When it comes to promoting malls' retail rosters, anchor tenants tend to get the lion's share of the spotlight. When you've managed to land big brands, you want the world to know, right? Few marketers would argue with that, but sometimes it make[...] Tactics Subscribers Read More...

Here’s A Way to Tackle Coffee Cup Trash

Community Room, Sustainability

Aussie mall uses “captive” holiday audience to raise environmental awareness.
Every minute, more than one million disposable cups are discarded to landfills worldwide. It's a sobering fact for anyone concerned with sustainability. That includes Brian Turner, a mall manager who is using the holiday retail season as an oppo[...] Tactics Subscribers Read More...

Retailer to Donate $10M Black Friday Sales

Community Room, Sustainability

Patagonia is sticking to its public pledge to help protect the planet.
When customers give your CSR campaign a name, you know you've got real engagement. That's what happened to Patagonia, which a couple of weeks ago announced that it would donate 100 percent of its global retail and online sales from Black Friday [...] Tactics Subscribers Read More...

Her Sound, Her Story

Community Relations, Community Room

Emporium Melbourne celebrates female artists’ contribution to the music scene.
Where are all the women? It's a question that often comes up when people scrutinize public tributes to artistic contributions. One exception is this year's Melbourne Music Week celebration, which featured an exhibition entirely dedicated to Aust[...] Tactics Subscribers Read More...

MOA Breaks World Record for Charity

Charity Partnerships, Community Room

Mall of America kicks off the kettle season with the Salvation Army.
Mall of America, The Salvation Army, and Handbell Musicians of America have just entered the Guinness Book of World Records for bringing together the largest handbell ensemble—664 musicians, to be precise. The previous Guinness World Record wa[...] Tactics Subscribers Read More...

Accessibility Wins Bayfair a Community Award

Community Relations, Community Room

Center accepts kudos, but donates prize money to Omanu Beach Surf Life Saving Club.
Bayfair Shopping Centre's (Bayfair) win at the Shopping Centre Council of Australia (SCCA) Marketing Awards will help keep more visitors to the Bay of Plenty (New Zealand) safe as they enjoy a day on the beach. The center is donating to the Oma[...] Tactics Subscribers Read More...

Mall Links Decor to Oxfam Fundraiser

Charity Partnerships, Community Room

Holiday program will help support families and individuals living in poverty.
It's customary for shopping centers that celebrate Christmas to use a special tree as a focal point for their seasonal decor. One Australian marketing team was particularly enthusiastic in its endeavor this year and placed no fewer than 150 tree[...] Tactics Subscribers Read More...

Mirvac Has Launched the Toy-riffic Giveaway

Charity Partnerships, Community Room

Hasbro prize packs included in list of giveaways totaling over $45,000.
Once the holiday season officially gets underway, malls will be battling for shopper business while charities compete for donations. Three Mirvac center teams figured they'd tackle both challenges together this month with one initiative that mix[...] Tactics Subscribers Read More...
Page 40 of 76
3839404142