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Community Room

Mall Rallies Its Walkers to Support Women

Community Room, Fundraisers

Walk in Her Shoes fundraiser will help women and girls in need in developing countries.
With consumers more focused than ever on leading healthy and balanced lives, mall walking and fitness programs have gained in popularity. That has given retail marketers new avenues to strengthen their community ties and give their on-site clubs[...] Tactics Subscribers Read More...

Macerich Reaches Sustainability Milestone

Community Room, Sustainability

The Oaks is America’s first property to earn the green in-use building standard certification.
It began as a pilot project, but the environmental upgrades that Macerich made at The Oaks in California will act as a blueprint for green initiatives to come at other properties. The center has just become the first BREEAM USA In-Use certified [...] Tactics Subscribers Read More...

Shoppers Called Upon to Write Mall Story

Community Relations, Special Events

Contest should help destination mall produce word-of-mouth marketing.
Shopping trip accounts can be drab when they're presented as a series of purchases and product pitches. But bring them to life through a talented storyteller and they become captivating. An American mall is looking to outsource the task to a mem[...] Tactics Subscribers Read More...

This Gift Registry Has a Social Purpose

Charity Partnerships, Community Room

Tableware and small appliances among sought-after essentials.
Setting up a gift registry is usually to celebrate a happy occasion, like a wedding or a graduation. However, one retailer is putting one of its own registries to community use, hoping to give some very vulnerable people the kind of basic help t[...] Tactics Subscribers Read More...

One, Two, Three, Jump!

Community Room, Fundraisers

Mall teams give themselves a thrill while they raise funds for charity.
When people say they'd be willing to jump out of a plane to help others, it's usually a metaphor for their commitment. Not for two UK shopping center teams, though. They did the real thing. The management and security teams from Chelmsley Woo[...] Tactics Subscribers Read More...

Shoppers Pound the Pavement for Charity

Community Room, Fundraisers

Botany Town Center pulls off another family run/walk event.
After nine years of being challenged to lace up and sweat it out, shoppers are still stepping onto Botany Town Centre's walk/run course. Despite a lower turnout this year, the New Zealand mall managed to attract women, men, and children to tackl[...] Tactics Subscribers Read More...

Developer Launches Kids Cooking Club

Community Room, Mall Clubs

New initiative came as a direct result of shopper consultation.
We might be in an era of big data and algorithm-based idea generation, but sometimes good old-fashioned conversations can jump-start creativity. One developer's clientele was willing to brainstorm and its marketers figured it was smart to listen[...] Tactics Subscribers Read More...

CORE Steps Up for Women’s Health

Charity Partnerships, Community Room

Calgary retail destination supports off-site fundraising event.
For the third year in a row, the Calgary Heart Truth Fashion Show will bring together Canadian public figures from the worlds of sports, health, fitness, music, corporate, and media to support the Heart and Stroke Foundation's Health Month aware[...] Tactics Subscribers Read More...

Is it the Weekend Yet?

Community Room, Mall Clubs

The holidays are over, but this California center keeps the party going for young and old.
Tricks and treats are usually the stuff of Halloween events, but the Hillsdale Shopping Center team is making an exception for its Kid's Club. It has a Mardis Gras-themed program in store for members, including a magic show packed with jaw-dropp[...] Tactics Subscribers Read More...

Mall Extends Shopper Perk Program

Community Relations, Community Room

Alhambra’s marketers don’t think acts of kindness are only for the holiday season.
It's easy to feel generous during the holiday shopping season, when productivity is at its highest. For the Alhambra Shopping Centre's management team, though, performing random acts of kindness toward customers is a year-round strategy. Over th[...] Tactics Subscribers Read More...
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