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Community Room

Mirvac Retail Bags Heritage Award

Community Room, Sustainability

The Australian National Trust singles out the property group’s urban regeneration efforts in Sydney.

Nothing gets foodies salivating like the thought of stepping into an emporium entirely dedicated to feeding their passion. In that regard, Tramsheds Herald Park is a rising star on Australia's culinary scene. From paddock-to-plate eateries and p[...] Tactics Subscribers Read More...

Swarm Warning for UK Mall

Community Relations, Community Room

Some 4,500 children are expected to show up at intu Metrocentre’s community event.

Gateshead (UK) residents who are a little sensitive to noise might want to avoid Saltwell Park this coming May 26 because it will be swarming with young energetic kids. Forty eight local primary schools have registered for the intu Metrocentre G[...] Tactics Subscribers Read More...

Going Once, Going Twice, Sold!

Community Room, Fundraisers

Bakers got creative making cakes that represented various points of interest in their community.

Hobby bakers usually don't need an excuse to get into their kitchens and whip up some tasty treats. However, there is an added satisfaction when you know that your creations can help your community. That's what an American mall proposed for its [...] Tactics Subscribers Read More...

Veggies in the Mall Hood

Community Room, Sustainability

Workshops allow kids to tap into their creativity while enhancing their food literacy.

While some children were hunting for chocolate eggs at their local shopping center this past Easter, young visitors at The Mall Walthamstow were being initiated to the ways of the Secret Seed Society. The UK-based organization, which works on ur[...] Tactics Subscribers Read More...

How Much Would You Give for a Birdie?

Charity Partnerships, Community Room

Trader Joe’s brings back its fourth annual golf fundraising campaign.

Sandra Gal, Pernilla Lindberg, Mo Martin, and Belen Mozo are no strangers to pressure. After all, these Florida-based professional golfers spend much of their time chasing low scores on the LPGA tour. This month they're putting a little extra [...] Tactics Subscribers Read More...

Festivalgoers Get Fit with Sir Richard Branson

Community Relations, Special Events

More than 20,000 people flocked to the UK’s Hackney Marshes to sweat it out with the Virgin founder.

Leave it to Sir Richard Branson to reinvent the familiar. This past April 30, the man who started the ever-growing Virgin Group got a sizeable crowd fired up as he launched a new marquee event in the UK's famous Hackney Marshes in East London. [...] Tactics Subscribers Read More...

It’s Time to Get Crafty

Community Relations, Community Room

This Aussie mall is about to turn itself into a would-be artisan’s dream destination.

The New Year usually spurs us to get back on the fitness program, and likewise spring seems to bring out the handicrafter in us. That urge to get creative will be well served at one Australian mall. It is getting ready to launch a series of 30 a[...] Tactics Subscribers Read More...

Green Matters on Display

Community Room, Sustainability

Mall sets up children’s storytelling hub inside a giant inflatable peach.

A couple of weeks ago, a big inflatable peach popped up in a UK shopping center. It proved to be the perfect venue to host a series of children's events, while drawing visitor's attention to the sustainability cause, just one week before Earth D[...] Tactics Subscribers Read More...

These Are the Faces of Progressive Fashion

Community Relations, Community Room

American designer demonstrates what full commitment to diversity looks like.

Shopping center marketers are no strangers to hosting fashion events that benefit the disabled residents in the communities they serve. But when it comes to developing advertising campaign creative or casting talent for catwalk shows, diversity [...] Tactics Subscribers Read More...

Runners to Get Dashed to Fight Hunger

Charity Partnerships, Community Room

Color run will take participants along a 5km course while motivators spur them on.

If running is partly a mental game, then the keeners who have signed up for the Luton Foodbank 5km Color Run (in Luton, UK) should have no problem finishing their race. At each kilometer they'll get covered with different colors, giving them som[...] Tactics Subscribers Read More...

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