Botany TC to the Rescue

New Zealand town center raises awareness of dog rescue cause.

Stories of injured, mistreated, or abandoned dogs aren't just tearjerkers; they're evidence of the ongoing problem of irresponsible pet ownership and lack of care. The management team at New Zealand's Botany Town Centre is doing something about [...] Tactics Subscribers Read More...

Extra, Extra: The Grafton Press

Community Relations, Community Room

Print is the medium of choice for this community relations strategy.

The Grafton center is mid-way through a major £18.5 million (US$23.8m) refurbishment, and its management team is determined to make shoppers feel like this isn't just a retail project, but an enhancement of their community. So it chose the medi[...] Tactics Subscribers Read More...

A Labor of Community Love

Community Relations, Community Room

The Palms unveils the participatory artwork that shoppers assembled.

A couple of weeks ago, we told you about a creative community relations initiative from The Palms shopping center in New Zealand: a giant puzzle that artist Brett King created and that local shoppers were asked to help put together. Well, the re[...] Tactics Subscribers Read More...

Hillcrest to Produce Its Own #HelloHoney

Community Room, Sustainability

Two beehives will soon be buzzing with activity on the center’s rooftop.

Hillcrest has joined the ranks of shopping centers using their rooftops as key elements in their sustainability programs. The Canadian property has partnered with the Alvéole urban beekeeping organization with plans to install two beehives on i[...] Tactics Subscribers Read More...

Vocational Mall Gives Students Pathways

Charity Partnerships, Community Room

New center created to support college-aged youths with learning disabilities.

While some educational institutions are experimenting with satellite campuses and high-tech learning labs in shopping centers, one new program is proposing the opposite: a mini-mall inside a school to offer students an enriched curriculum. La[...] Tactics Subscribers Read More...

Shoppers to Join Big Ride for Life

Community Room, Fundraisers

Heart & Stroke Foundation’s Big Bike headed to the mall.

With sunshine in the forecast, the Heart & Stroke Foundation of BC & Yukon should do very well this weekend when it invites mall shoppers to hop on its Big Bike and help raise funds for life-saving research. The Heart&Stroke Big Bike is a fun[...] Tactics Subscribers Read More...

The Hildreds Closes the Waste Loop

Community Room, Sustainability

UK center partners with F&B tenant to tackle food waste.

The Hildreds shopping center's environment is about to get a lot more visually pleasing. The Skegness, UK, mall's team recently got busy putting together hanging baskets that should be bursting with color all summer long. More than ornamental fl[...] Tactics Subscribers Read More...

Many Hands Make Light Artwork

Community Relations, Community Room

The Palms calls on 1,000 households to create its community-minded art installation.

Christchurch residents who routinely recycle any unsolicited mail they receive might want to change their ways, even temporarily, or they’ll miss out on a fun community project. Their local mall, The Palms, has commissioned artist Brett King t[...] Tactics Subscribers Read More...

UHS Takes Stroke Campaign to the Mall

Community Relations, Community Room

Shoppers interested in finding out more could walk through a giant brain.

May is National Stroke Awareness Month in America and University Health Systems (UHS) took advantage of it to educate shoppers at The Shops at La Cantera (San Antonio, USA) about risk factors, symptoms, and the importance of catching the warning[...] Tactics Subscribers Read More...

Shoppers Chime In to Dispel Canadian Myths

Community Relations, Community Room

Real estate company polls its clientele in campaign that doubles as a fundraiser.

Are all Canadians truly hockey fans? Do they say “eh” as much as visitors claim? The only people who can answer these questions definitively are the primary subjects, so Bentall Kennedy recently asked them what they thought it meant to be Ca[...] Tactics Subscribers Read More...