Singer Songwriters Step Up to the Mic

Life is about to change for a few up-and-coming artists.

It doesn't have quite the clout of the Britain's Got Talent show, but the Young Singer Songwriter Competition that Forestside shopping center (Belfast, Northern Ireland) hosted recently could turn out to be the big break for which Conor Marcus a[...] Tactics Subscribers Read More...

Mandy’s Joins Cominar In Holiday Fundraiser

Charity Partnerships, Community Room

Developer aims to raise $150,000 with Forest of Stars charity initiative.

For mall-bound shoppers, part of the joy of the holidays is to take in the theme décor. At 18 Cominar centers in Québec, Canada, visitors will be able to say that they had a hand in it this year. The developer is well on its way to raising its[...] Tactics Subscribers Read More...

No Worries, We’ll Get That

Charity Partnerships, Customer Service

Developer introduces Aussie first with holiday purchase delivery services.

You shop it, we drop it. It's a pretty inviting proposition, especially during the typically chaotic holiday season, and it's a promise that a mall developer in Australia has made to its keenest of customers. GPT Group teamed up with MailPlus[...] Tactics Subscribers Read More...

Malls Are Potential Repurposing Goldmines

Charity Partnerships, Community Room

No-waste policy helps mall strengthen ties within its community.

Refurbishments can yield a shopping center a lot of positive publicity and a spike in visitor traffic. But if word gets out that old materials were simply tossed into a landfill site, that must-see destination will become social media's new pari[...] Tactics Subscribers Read More...

CSR: It’s In the Bag

Charity Partnerships, Community Room

Mall turns network of fashionistas into lifeline for women in need.

If you're a woman with a certain thing for purses and who admittedly has a few bags lost in the depths of her well-appointed wardrobe, there are a few strangers in need in your community who'd be more than willing to help you with that problem. [...] Tactics Subscribers Read More...

Malls Welcome the Lonely for the Holidays

Community Relations, Community Room

Socially minded outreach initiative part of Aussie developer’s Christmas campaign.

Despite the festive carols and twinkling lights, the holidays can be a trying time for those without loved ones with whom to share them. That has moved one shopping center developer to rally its marketing troops, as well as community organizatio[...] Tactics Subscribers Read More...

The Dog House Isn’t So Bad After All

Charity Partnerships, Community Room

NorthPark’s third annual event will benefit the SPCA of Texas.

Bark + Build is back at NorthPark. Until December 3, the Dallas, USA, shopping center will exhibit one-of-a-kind dog houses that architects, contractors, and design teams have created. A panel of judges will rate the pet homes based on their des[...] Tactics Subscribers Read More...

Out on the Street in Cardboard City

Community Relations, Community Room

Family Promise wants to raise awareness of homelessness with first-hand experience.

By the time we are ready to say goodbye to 2017, some 2.5 million American families will have experienced homelessness. Family Promise's mandate is to provide them with emotional support and access to resources through a community-based and volu[...] Tactics Subscribers Read More...

Healthy to the Core

Community Relations, Community Room

American eatery challenges its customers to take better care of themselves one step—and bite—at a time.

Given the proliferation of diet and fitness programming available on television and online, you could almost be duped into believing that health and wellness were forms of passive entertainment. A group of American entrepreneurs and food lovers [...] Tactics Subscribers Read More...

Mall Calls on Shopping Philanthropists for Help

Community Room, Fundraisers

The Mall at Short Hills has a feel-good proposition for loyal shoppers this month.

You shop, we give. Simple enough, right? That's what The Mall at Short Hills (NJ, USA) is proposing to its loyalty club members as an incentive to shop. In partnership with the Community FoodBank of New Jersey, the center hopes to raise much-nee[...] Tactics Subscribers Read More...