Who Wants to Program Robots?

No mall budget to run high-tech kids’ programs? Luckily, there are retailers for that.

Still relying on balloon artists and face painters to keep your shoppers' children entertained? It might be enough for pre-schoolers, but even they are increasingly drawn to gadgets and tech-based activities. Their parents are just as keen on th[...] Tactics Subscribers Read More...

Participatory Art Coming to PVM

Community Relations, Community Room

Canadian urban center will count on its local art community to sustain its new program.

Ivanhoé Cambridge has some big plans to inject new energy into the city of Montreal's downtown core. The Canadian developer calls it Projet Nouveau Centre, and at the heart of it is the transformation of one of its properties' esplanade to make[...] Tactics Subscribers Read More...

Give Me Some of That!

Community Room, Fundraisers

Bal Harbour Shops and its community partner treat customers at inaugural fundraising event.

Take it from the marketers at Bal Harbour Shops in Florida: There's no such thing as an impossible retail category match when it comes to making customers feel special while doing something good for the community. Last weekend, the upscale cente[...] Tactics Subscribers Read More...

Retailer Takes Green Message to Consumers

Community Room, Sustainability

Outdoor specialist makes everything that’s old (nearly) new again.

The Buy Nothing Day movement has always been a thorn in retailers' sides, encouraging consumers to resist the pressure of holiday shopping, beginning with Black Friday. Without going quite that far, one brand is embracing the notion of counterin[...] Tactics Subscribers Read More...

Shopping Like a Champion

Charity Partnerships, Community Room

Americana Manhasset customers go the distance to support dozens of charities.

Some people shop at the mall to support their children's schools; others do it for charity. The latter performed to the best of their ability this past holiday season, helping New York state's Americana Manhasset raise a whopping US$1,084,786 on[...] Tactics Subscribers Read More...

Kids Color Their World at Grand Central

Community Room, Fundraisers

Service station and craft activity series benefit children’s charity.

For at-risk and displaced children, heading back to school (BTS) after the holidays is just another challenge to face. The managers at Australia's Grand Central had them in mind when they set up a BTS service station with a twist. Earlier this w[...] Tactics Subscribers Read More...

Green Fridays Aren’t Just About the Sales

Community Room, Sustainability

Ayala Malls rewards its customers for doing the right thing for the planet.

Ayala Malls in The Philippines has just wrapped up a multi-property promotion that encouraged shoppers to opt-out of plastic shopping bags and choose its branded reusable totes instead. Called Green Fridays, it debuted late last May and ran unti[...] Tactics Subscribers Read More...

Wanderlust 108 Has (RED) Campaign Tie-in

Charity Partnerships, Community Room

North American wellness-focused event series will benefit AIDS cause.

Here's a marketing alliance that makes sense: Wanderlust, the agency that creates events, media, products, and experiences with a health and wellness goal, has partnered with Adidas and the (RED) campaign for its 108 series of mindful triathlons[...] Tactics Subscribers Read More...

The Right Fit

Community Relations, Community Room

UK centers help their customers turn fashion dreams into first career steps.

Hammerson and Westfield are about to embark on a major regeneration project in South London, UK, through their Croydon Partnership. At the heart of it will be the transformation of Centrale and Whitgift Centre, whose £1.4b (US$1.89b) redevelopm[...] Tactics Subscribers Read More...

Fashion Conscious at Tory Burch

Community Room, Fundraisers

American designer label’s curated holiday set is a gift that gives back.

Mindy Kaling is a busy lady. As the creator and star of The Mindy Project television sitcom, not to mention a best-selling author, she's had little time to get through her holiday list. Luckily, she has a few friends in the right places, includi[...] Tactics Subscribers Read More...

Mall Clubs