KRP’s Acts of Love

Community campaign leads to more donations for mobility focused foundation.

Consumers are beginning to learn that plastic caps and tags belong in the recycling bin. What happens to them afterwards, however, is often of little interest. Over the past fives years, one South African shopping center has been injecting more [...] Tactics Subscribers Read More...

CF Brighter Lounge Welcomes Olympic Fans

Charity Partnerships, Community Room

The gathering place will serve as a physical link to a social media campaign.

Now that the Olympic Winter Games are in full swing in Pyeongchang, CF Pacific Centre has flung open the doors of its CF Brighter lounge. It's a place for Team Canada fans to gather, immerse themselves in the experience, and catch the CBC's cove[...] Tactics Subscribers Read More...

The Broadwalk Is Set for an Eco Easter

Community Room, Sustainability

This UK center will make its Easter celebration a little greener this year.

Children will undoubtedly have chocolate on the brain when they take part in The Broadwalk's upcoming Eco Easter Egg-stravaganza. But as the name of the UK center's event suggests, they and their families will get a whole lot more. On the aftern[...] Tactics Subscribers Read More...

Bondi Junction Lays Path to Pride

Community Relations, Community Room

Rainbow exhibition part of the Aussie center’s Mardis Gras celebration.

The Australian city of Sydney's LGBTQ community has come a long way over the past decades, and Westfield Bondi Junction is dedicating its latest exhibition to it. Dubbed "40 Years of Evolution," the work takes the form of a Path to Pride laid on[...] Tactics Subscribers Read More...

A Pop of Color

Community Relations, Community Room

Garden City gives its shoppers one big creative outlet.

Coloring inside the lines of a black-and-white picture is about as hard to resist as clicking on a Web video window. Giving in to that urge recently had shoppers boosting sales at Garden City Shopping Centre. From January 15 through February 4, [...] Tactics Subscribers Read More...

Mall’s Good Deed Has Global Impact

Charity Partnerships, Community Room

A UK center is turning the mundane into a cross-border community outreach campaign.

You know the phrase, "Think globally, act locally." It's also true of the scale of outreach initiatives. Sometimes little everyday gestures can bring a community together to help another, even beyond international borders. That's what one retail[...] Tactics Subscribers Read More...

Paralympians Will Compete at Bayfair Festival

Charity Partnerships, Community Room

The inaugural festival will feature more than 100 Kiwi athletes with disabilities.

All eyes are currently set on PyeongChang for the 2018 Olympic and Paralympic Winter Games. However, come March 24, Bayfair Shopping Centre in New Zealand will help put the spotlight on Kiwi disabled athletes at the inaugural Bayfair Festival of[...] Tactics Subscribers Read More...

And the Partnership Goes to Halo Kids

Charity Partnerships, Community Room

intu Uxbridge will focus its fundraising efforts on the children’s charity this year.

Children who have lost a loved one will soon get even more support for themselves and their families in Uxbridge (UK), thanks to the local intu property's CSR initiative. The shopping center has named the Halo Children's Foundation as its charit[...] Tactics Subscribers Read More...

Enough with the Rumors Already!

Charity Partnerships, Community Room

Mall and community partner to share real facts on World Cancer Day.

World Cancer Day is coming up this weekend and a Canadian shopping center is hoping to make a difference by convincing its customers that a little bit of bad information is just as harmful as no facts at all when it comes to managing one's healt[...] Tactics Subscribers Read More...

I think I’ll Take This One

Charity Partnerships, Community Room

With the support of its customers, a no-frills retailer helps children in need.

The weekend before Christmas Eve is crunch time for retailers, but one American company still managed to find the resources necessary to pull off another season of giving last year. It can thank its shoppers and employees for that. This past [...] Tactics Subscribers Read More...