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Community Relations

Students Step Out of the Classroom

Community Relations, Community Room

WEM showcases the work of junior achievers at its annual trade show.

The staff at Canada's West Edmonton Mall (WEM) just caught a glimpse of what the future might hold for its retail line-up. This past April 7, eighteen student-led businesses from Junior Achievement of Northern Alberta & NWT’s Company Program s[...] Tactics Subscribers Read More...

Social Snaps Do Community Good

Charity Partnerships, Community Room

An offline/online national retail campaign helps to feed people in need.

Since snapshots and social posts have replaced making mental notes when it comes to lifestyle experiences, an Australian developer decided to use that digital urge to back a CSR campaign. But to support its cause, shoppers first had to step into[...] Tactics Subscribers Read More...

Mapping Out Shopper Loyalty

Community Relations, Community Room

Customers get to make their mark at their neighborhood center.

For the third instalment of its "We Treasure Our Neighbors" campaign, a shopping center in New Zealand invited its local customers to make their presence known and contribute to a public art installation. This past March, The Palms sent out t[...] Tactics Subscribers Read More...

Holt Renfrew Backs #KnotOnMyPlanet

Charity Partnerships, Community Room

The fashion-related initiative will help save elephants in Africa.

One of Canada's best-known department stores has joined the fight to protect elephants from ivory poaching. Holt Renfrew is currently backing #KnotOnMyPlanet, which began as a social media campaign and now includes an ongoing fundraiser for the [...] Tactics Subscribers Read More...

International Women’s Day: #PressForProgress

Community Relations, Community Room

Melbourne Central among malls supporting the campaign with giveaways.

Power dressing is what type-based artist, Georgia Hill had in mind when she custom designed a series of T-shirts for Melbourne Central in Australia. To mark International Women's Day (IWD), the precinct's managers will give away free T-shirts be[...] Tactics Subscribers Read More...

The Broadwalk Commemorates the End of WWI

Community Relations, Community Room

UK center to give away 800,000 poppy seeds to local community organizations.

Remembrance Day (or Armistice Day) is normally the day when people in Commonwealth of Nations member states pay tribute to service men and women who sacrificed their lives in The Great War. A couple of weekends ago, however, The Broadwalk (Edgwa[...] Tactics Subscribers Read More...

Survival of the Fittest

Community Room, Mall Clubs

Health and wellness are at the core of this American center’s marketing strategy.

After decades of catering to the needs of shoppers intent on finding the latest outfits to put on, mall marketers are now helping those same customers care for the bodies (and souls) that are underneath. That intensifying focus on health and wel[...] Tactics Subscribers Read More...

Kids to Run Pop-ups for their Teams

Community Relations, Community Room

The community initiative is part of RSC’s two-week food festival.

Little social entrepreneurs are about to get their first retail experience as a shopping center in suburban Sydney gives them a chance to operate a pop-up shop. It will help them support their play time, too. Rhodes Waterside is planning to h[...] Tactics Subscribers Read More...

A Tune for Mom

Community Relations, Community Room

The Mother’s Day meal is about to get a lot tastier with The Forum.

Whether their moms can actually sing or simply like to listen to their iPods, customers can try to win them a sweet prize in The Forum Shopping Centre's online contest by sharing their musical tastes. They'll have until March 6 to visit the UK m[...] Tactics Subscribers Read More...

Extended Hours? There’s eBay for That

Online marketplace now extending convenience to brick-and-mortar retailers.

If you were a small store owner trying to figure out a way to reach evening shoppers, would you add to your overhead costs and hire more staff to cover the extra shifts or try to sell to them through a digital interface? You can guess which opti[...] Tactics Subscribers Read More...

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