Alhambra Hosts One Great Day

The fundraising event generated much-needed funds for local charities.

It’s the fifth year in a row that Alhambra Shopping Centre rallies the community of Barnsley (UK) to raise much-needed funds for its partner charities. Last Saturday, it hosted One Great Day of family activities to benefit Great Ormond Street [...] Tactics Subscribers Read More...

Shoppi Tivoli’s Balancing Act

Community Room, Fundraisers

A slackline world record was broken at this charity event.

Late last month, a dozen daring athletes from nine different countries converged at Shoppi Tivoli (Zürich, Switzerland) to try to beat a world record: Walk more than 16,076 ft. on a slackline high up the air. Organized in partnership with the I[...] Tactics Subscribers Read More...

A Different Kind of Lunchtime Workout

Charity Partnerships, Community Room

The Gut Cancer Foundation hosted a crunch flash mob at BTC to raise funds.

Flash mobs are all about surprises and the concepts keep on getting more unexpected. The shoppers at Botany Town Centre (Auckland, New Zealand) certainly couldn't have predicted that they would have stepped out to the center for lunch last Thurs[...] Tactics Subscribers Read More...

The Art of Shopper Polling at Bayfair

Community Relations, Community Room

The retail center uses participatory art to connect with its local community.

Bayfair Shopping Centre (Bayfair – Mt Maunganui, New Zealand) has found a creative way of getting its customers to open up and share how they feel about important people in their lives and what they envision for the retail destination's future[...] Tactics Subscribers Read More...

This Dog’s Mall Life Is Getting Better

Charity Partnerships, Community Room

Advocacy group targeting mall parking lots in bid to save children and pets.

It's not easy being man's best friend when it involves a trip to the mall. With growing concern over the proliferation of child and pet neglect in parking lots, one advocacy group is doing something about it with the support of big retail player[...] Tactics Subscribers Read More...

Tea Party, Anyone?

Community Room, Fundraisers

Royal Wedding-themed charity event could be a prototype for bridal category promotions.

We’re now down to just a couple of days before the royal wedding, but that doesn't mean your opportunity to use it as marketing inspiration will vanish come Sunday. Canada's Oakville Place just hosted an event with the potential for reinventio[...] Tactics Subscribers Read More...

A Style of Their Own

Community Room, Fundraisers

Looking sharp while doing good is the pitch for this center’s charitable endeavor.

Here's one way to ditch the plastic bags and have shoppers carry your brand along with their purchases: Turn reusable totes into highly covetable art pieces. Premium Outlet Collection Edmonton International Airport (Canada) called on nearly a[...] Tactics Subscribers Read More...

These Are the Real Mommy Diaries

Community Relations, Community Room

Developer turns to the source for its Mother’s Day campaign.

If you're still focused on one traditional archetype when devising campaigns to reach shopping mothers, you're missing the mark and passing up opportunities to build lasting relationships with target customers. Take it from one developer that ha[...] Tactics Subscribers Read More...

Knitting for a Cause

Community Room, Fundraisers

Shoppers grab their wool and needles to support local women.

St Ives Shopping Village in Australia is calling on all those who love to knit and pearl to come down and put their talent to community use. Earlier this week, it capped off Wool Week by launching a month-long outreach program that will see part[...] Tactics Subscribers Read More...

Mall Furniture: A Community Benchmark

Community Relations, Community Room

Something as simple as common area seating can strengthen your CSR mandate.

A nondescript element in a chaotic environment; that's what mall furniture is all too often. Yet there's a real argument for considering it a central part of a retail destination's placemaking strategy. It's about setting a community benchmark a[...] Tactics Subscribers Read More...