Storytime? First Pick Your Language

Central West caters to a diverse clientele with multi-cultural reading sessions.

Here's a good way to enrich shoppers' experience at your mall storytime sessions: Speak their language. Central West Shopping Centre (Braybrook, Australia) is providing that service with its Bilingual Storytime series. During school terms, parti[...] Tactics Subscribers Read More...

Shoppers Step Up for Charity

Community Room, Fundraisers

Westfield Sydney is doing its bit to support people with autism.

Sporty or not, the Sydney Tower Stair Challenge awaits anyone brave enough to tackle 1,504 steps and climb more than 1,000 feet. This year's event, which Westfield Sydney is encouraging its shoppers to enter, is slated for August 24, with partic[...] Tactics Subscribers Read More...

At First Sight: The #Unexpected PVM

Community Relations, Community Room

Place Ville Marie offers a window to its future through VR.

For anyone who wants to know what Ivanhoé Cambridge has in store for shoppers when it completes its Place Ville Marie (PVM) redevelopment, the real estate company has a high-tech set of answers. There's a kiosk available in the Montreal (Canada[...] Tactics Subscribers Read More...

This Is a Worthy Balancing Act

Community Room, Sustainability

Aligning CSR objectives with the realities of a busy shopping environment comes down to dedicated programming.

Wellness, sustainability, and fun are all wrapped into one marketing concept that a shopping center is doing its best to sell to its customers, staff, and tenants: Life is better on two wheels. Actually, "It's Better on a Bicycle" is the prec[...] Tactics Subscribers Read More...

Off to the Races at Kildonan Place

Charity Partnerships, Community Room

KP champions the animal cause at one of its biggest events of the year.

It takes a pet lover to see the humor in celebrating National Hot Dog Day with a wiener dog race. The event that took place last Wednesday evening at Kildonan Place (KP – Winnipeg, Canada) put the spotlight on spunky furry friends and animal c[...] Tactics Subscribers Read More...

More than CSR Posers: Busy Bees

Community Room, Sustainability

Stephanie Ann Shepherd aka Steph Shep will help champion this mall’s sustainability initiative.

It's diversification time for shopping centers striving to remain in today's retail game. Moonlighting as art curators, style influencers, tech promoters, and more, their marketers are taking on projects beyond the shop floor. This mall team is [...] Tactics Subscribers Read More...

Painting by the Numbers

Community Relations, Community Room

Artist Melski McVee found the perfect apprentices at Belmont Forum.

Shoppers had a hand in bringing a major public art project to life at Belmont Forum (Cloverdale, Australia). Last weekend, they picked up their brushes and painted a large community mural alongside Melski McVee. It was the highlight of a three-p[...] Tactics Subscribers Read More...

The Mall Luton Recycles Its Bookshelves

Community Relations, Community Room

The initiative coincides with the Summer Reading Challenge.

There are eight double-sided bookshelves taking up space in The Mall Luton’s storage room, and the UK center wants to put them to good use. So it’s donating them to local schools. This CSR gesture will be made on a first-come-first-serve bas[...] Tactics Subscribers Read More...

Superheroes of the Road

Community Room, Fundraisers

Marché Central’s running team hit the pavement for a four-day challenge.

It took Marché Central's Superheroes team just four days to raise C$14,410 (US$10,964) for charity in the Défi Challenge Québec 800, a road race that took runners on an 800km course across the Canadian province this past May 17-20. The team m[...] Tactics Subscribers Read More...

Birds of a Feather…

Charity Partnerships, Community Room

This UK center rallied its young angels to decorate its charity wall.

There are many ways to build awareness for community causes and partners. For one UK shopping center's staff, a very visual endorsement was the right strategy. intu Uxbridge, like its sister properties, features the intu bird in various forms[...] Tactics Subscribers Read More...