Off to the Races

The Palms joins efforts to raise awareness and money for NZ Spinal Trust.

Emma Smith doesn't have a spinal cord injury, but earlier this week visitors at The Palms Shopping Centre (Christchurch, New Zealand) would have seen her getting around the mall in a wheelchair. It was her way of supporting #relievethepressure, [...] Tactics Subscribers Read More...

Time to Ditch the Labels?

Community Relations, Community Room

A UK mall wants to yank shoppers out of their prejudice zone.

Claiming one's right to fashion freedom has to do with more than hemlines and color wheels these days. While some designers challenge their followers with gender-neutral or so-called fluid collections (think H&M, Mosaert, and Louis Vuitton), one[...] Tactics Subscribers Read More...

Feeding Those Who Feed Them

Community Room, Fundraisers

Tweed Mall and Lions Club come to struggling farmers’ aid.

It's been the eighth driest winter on record in many regions of New South Wales, Australia. For farmers who raise cattle and grow crops, the bone-dry weather is an ongoing nightmare and the management team from Tweed Mall recently mobilized its [...] Tactics Subscribers Read More...

Opinion: To Sell and to Serve

Community Relations, Community Room

Linh Luong of NorthWest Shopping Centre shares her approach to developing a solid community relations plans.

As much as we pride ourselves on our healthy and progressive economy, there are always, unfortunately, those who need a little financial help. As the senior marketing manager for a large new property in Auckland (New Zealand), NorthWest Shopping[...] Tactics Subscribers Read More...

Cherrybrook Shares the Staples

Charity Partnerships, Community Room

The Aussie center partnered with Anglicare to support people in need.

It doesn't take too much effort to grab a bin and hang a "Donations Wanted" sign, but doing so can have great impact on people with limited resources. The management team at Cherrybrook Village did just that when it joined forces with the local [...] Tactics Subscribers Read More...

What’s Next: A Pet Adoption Café

Community Relations, Community Room

At Bre Phelan’s Felius Cat Café, you’ll be able to order a cat cuddle with that latte.

The Felius Cat Café has a catchy name and a cute logo to match, but there's an ulterior motive behind the joint's seemingly marketing-driven branding. Set to open in Omaha (USA) on September 18, this café is actually dedicated to felines. With[...] Tactics Subscribers Read More...

A Few More Drops in the Bucket

Community Room, Fundraisers

A fundraiser generates US$15k for an officer injured in the line of duty.

A few dollars might not be enough to support a police officer looking at a lengthy recovery after being shot in both legs during a pursuit. That still doesn't seem to have deterred the shoppers who attended The Village at Meridian's Fill the Buc[...] Tactics Subscribers Read More...

Waste Not, Want Not

Community Room, Sustainability

Kawana Shoppingworld enjoys the first fruits of its sustainable labor.

It's been nearly two years since Kawana Shoppingworld installed its Pulpmaster, an on-site processing system that turns food waste once destined for the landfill into a clean liquid source for organic compost. Now tasting plates of strawberries [...] Tactics Subscribers Read More...

Building Holiday Momentum

Community Relations, Community Room

Malls join crowdfunding efforts to get Santa a new ride.

With just four months until the biggest retail battle of the year turns marketing investments into pots of gold or piles of ashes, time is ticking for one event team trying to raise C$100,000 (US$76,831) to build Santa a new float. As it turns o[...] Tactics Subscribers Read More...

Read, Walk, Sip, Chat, Repeat

Community Room, Mall Clubs

Mall St. Matthews now hosts a walking club for literary types.

Multitaskers who are committed to staying active and have a literary bent can now enjoy both at Mall St. Matthews. Earlier this week, the Louisville (USA) center unveiled a new program: the Walkers and Book Talkers Book Club. An initiative of th[...] Tactics Subscribers Read More...