Google Gives Play Store Community Appeal

Google gives Android users one more reason to visit its Play Store.

Who says you can't do a little good while you're browsing for new gaming apps? Google has just announced a new update to its Play Store that allows Android users to do just that. In the spirit of this year's Giving Season, the tech giant set [...] Tactics Subscribers Read More...

Howgate Receives Autism Award

Community Relations, Community Room

The UK center developed an entire program to make shopping easier for people on the autism spectrum.

The Howgate Shopping Centre (The Howgate – Falkirk, UK) reached a new CSR milestone, becoming the first mall in Scotland to be autism-friendly certified. It received the National Autistic Society Scotland's award in recognition of a series of [...] Tactics Subscribers Read More...

Hillcrest Rolls Out the Welcome Mat

Community Room, Fundraisers

The Canadian center’s fall relaunch revealed more than cosmetic improvements.

When Hillcrest (Richmond Hill, Canada) capped off its renovation earlier this fall, Lisa Resnic had two goals in mind: Quickly turn the #HillcrestGlowUp campaign buzz into sales and raise the property's CSR index. The marketing director's path t[...] Tactics Subscribers Read More...

Community Enforcers Gather at BTC

Community Relations, Community Room

The Kiwi center doubled as a recruitment post for the local police.

The Counties Manukau Police in Auckland, New Zealand, just got an appreciable boost from Botany Town Centre (BTC) in its mission to add 1,800 new cops to its force by 2020. Last Saturday, BTC hosted its annual Everyday Heroes event to give the p[...] Tactics Subscribers Read More...

A Day to Remember

Charity Partnerships, Community Room

The Mall Luton marks the 100th anniversary of the British Royal Air Force.

The Mall Luton (UK) will soon know if it managed to reach its marketing goal and raise more than the £23,000 (US$29,366) it did last year for the British Royal Legion. This past weekend's Remembrance Day event, however, was also the center's wa[...] Tactics Subscribers Read More...

Aussie Mall Goes Back to Food Basics

Community Room, Sustainability

The online service links the property’s CSR mandate to the wellness lifestyle trend.

Knowing celebrity chefs and food bloggers on a first-name basis can help your shopping center's marketing team get the inside track in the race to lure mindful eaters. However, an even better tactic might be to help your target customers enrich [...] Tactics Subscribers Read More...

This Catwalk Fundraiser Is for the Kids

Community Room, Fundraisers

Children battling life-threatening illnesses hop on stage and share their stories.

Mall-based fundraisers give charities access to wide audiences and shoppers an easy way to support people in their communities. However, they rarely provide opportunities for contributors and recipients to connect. One American center changed th[...] Tactics Subscribers Read More...

It Takes a (Shopping) Village

Community Relations, Community Room

The next-gen program rewards good character and service with prizes.

Youth angst and shenanigans make news headlines much more than their good deeds. A New Zealand center's marketing team is focusing on more positive stories, though, with two community-based programs. Sylvia Park in Auckland was recently on th[...] Tactics Subscribers Read More...

Retail Purpose Revisited

Amenities, Community Relations

Indoor and outdoor ancillary space will soon be teeming with little ones.

Dockside Outlet Centre (Dockside • Chatham, UK) has found a taker for its upper-level ancillary space: Sea Shells, which will be trading as Dockside Day Nursery and Pre-School on a 15-year lease. The 325sq.m. (3,500sq.ft.) area will accommodat[...] Tactics Subscribers Read More...

Get the Buzz Without the Guilt

Community Room, Sustainability

Four local personalities lend their design flair to Toowong Village’s reusable cup project.

Every 30 minutes, some 50,000 disposable coffee cups are used in Australia—that's one billion ending up in landfill annually. The marketers at Toowong Village (Queensland) have launched a stylish campaign to help stop the waste and recently un[...] Tactics Subscribers Read More...