Paving the Purple Way

Charter Walk follows up its Purple Tuesday campaign with a renewed commitment to shopper inclusivity.

Charter Walk shopping center was among retail businesses across the UK that supported the Purple Tuesday campaign last November and took concrete steps to enhance the customer experience for disabled shoppers. A recipient of the Autism Friendly [...] Tactics Subscribers Read More...

Would You Pay Mall Staff to Volunteer?

Community Relations, Community Room

Flex hours have helped intu staff support and raise money for several organizations.

At intu Potteries (Stoke-on-Trent, UK), nobody will give employees grief for using their working time for benevolent endeavors. They're actually encouraged to do so, up to 15 hours per year. It's one of the ways that the center rounds up support[...] Tactics Subscribers Read More...

Powering Up on Sunshine

Community Room, Sustainability

All that these retail partners now need is a little cooperation from Mother Nature to turn sunrays into energy.

Solar panels are visual testaments to developers' commitment to sustainability, but they don't necessarily reflect their design sensibility. One Aussie shopping center might offer the key to a workable future compromise. Vicinity Centres (Vic[...] Tactics Subscribers Read More...

Beating the Monday Blues

Community Relations, Community Room

The Mall Luton raises awareness of mental health issues.

Shoppers were on the hunt for hidden rocks at The Mall Luton (UK) this past Monday. These weren't the jewelry kind or promotional perks, but rather real rocks on which aspirational and motivational quotes had been written. It was the mall's way [...] Tactics Subscribers Read More...

Sweet on Soldiers

Community Relations, Community Room

Mall’s donation drive broadens the scope of the Valentine’s Day season.

Chocolates, flowers, and toothpaste? With all the fuss around Valentine's Day, it's tough to imagine basic staples showing up on shoppers' lists but they will at one American mall. The promotional team at Macerich's Inland Center wants to mak[...] Tactics Subscribers Read More...

Sevenoaks Issues Green Challenge to Students

Community Room, Sustainability

The academic trivia-based competition is now in its sixth year.

Teams of high-school students will soon get another opportunity to put their environmental knowledge to the test and connect classroom learning to solving real-life problems. They'll do it at a western Canadian mall in the hopes of winning cash [...] Tactics Subscribers Read More...

Bikini Berlin’s Big Green Bag Swap

Community Room, Sustainability

One of the mall’s first initiatives of the year will help support sustainable fashion.

Germany's fashion houses are gearing up for Berlin Fashion Week and with that comes the first slew of style-focused retail marketing campaigns. At the Bikini Berlin container mall, the focus will be on sustainability, starting with the "Your[...] Tactics Subscribers Read More...

Walking Their Way Back to Health

Community Room, Mall Clubs

Stroke survivors will use the walking circuit as part of their rehabilitation programs.

Picking up the pieces of an independent and active life is a daunting task for anyone who has suffered a stroke. It takes determination and a routine. Recovering patients will find encouragement for the former and a plan for the latter when a Ca[...] Tactics Subscribers Read More...

Chartwell Paves the Artists’ Way

Community Relations, Community Room

The mall has issued its call for artists’ submissions on its website and Facebook.

Kiwi art buffs who like to keep their fingers on the pulse of the local scene could get tips on up-and-coming talent at Chartwell Shopping Centre (Hamilton, New Zealand). Earlier this year, the mall launched its ChARTwell exhibit space to showca[...] Tactics Subscribers Read More...

What’s Next: Streetwear for Rent

Charity Partnerships, Community Room

This concept store hits two current trends: Social entrepreneurship and rent-over-buy shopping.

Buyers used to be more valuable to a retailer than renters, but that's changing quickly as consumers, especially Millennials, discover how freeing it can be to stop accumulating stuff—for their wellbeing, physical environment, and credit. Even[...] Tactics Subscribers Read More...